Mpro 
21 Apr 2025 
7 min read 
You probably scroll through multiple products, vendors, and brands to purchase a single item.
When the purchase price is high, the level of skepticism becomes paramount, and then you become anxious, confused, and doubtful about purchasing.
You try consulting with your friend, colleague, or parents, and now you are more flustered than before…
But what if there is a live chat on a SaaS website that is available to answer all of your burning questions and connect you with human experts right there at the very moment?
Or what if a chatbot is available 24/7 on an e-commerce website or social messaging tab, providing prompt replies to your concerns?
Using conversational marketing is not a new voodoo tactic weaponized by brands. It is simply an effort to answer users’ queries and value their time and interests, that’s it!
But there is more to that, I’ll be lying to you if I say businesses don’t use real-time conversations with their customers to drive data-driven insights and make informed decisions.
These insights go straight into strengthening loyalty rates with existing customers, improving lead generation through social media DMs, and ultimately finding ways to drive revenue.
In this article, you will learn why conversational marketing tactics are helpful, why your business needs them regardless of your target space, and what’s actually impressive about them.
Conversational Marketing- What’s About It?
As conversational marketing goes by the name, it means indulging in one-to-one communication with customers. Its strategy is rooted in enabling website chat pop-ups and mobile messaging to initiate real-time conversations with customers. It uses AI, natural language processing, and site data to build deeper connections and communication with customers that is focused on serving customers the absolute best and paving new opportunities to drive revenue.
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A conversational marketing strategy is not only limited to personalized communication but is also familiar with what information customers potentially need and targets them with the proper context through instant messaging platforms.
A perfect example is brands like Wendy’s, which incorporate humorous and witty replies to engage in lively and funny conversations with users on social platforms.
What’s Making Conversational Marketing A Go-to Tactic For Businesses
B2B buyers often go through multiple funnel stages before buying a product or subscribing to a service. At every stage of their buying journey, a personalized communication channel should be incorporated to solve your customer queries and convince your user to take the next step.
Some of the benefits of using conversational marketing tactics are as follows:
Makes Customers Feel Seen and Heard
A conversational growth strategy focused on answering potential questions and concerns each consumer can share with the brand. Apart from these, live chat’s accessibility to human experts is always there to boost customer confidence and shape customers’ beliefs about a product.
According to a study conducted by Salesforce, 71% of customers expect companies to communicate with a conversational marketing bot in real time. These conversations also help marketers to build a tailored buying journey for each customer based on analyzing their concerns and buying position. This helps brands to ensure personalized communication with customers with relatable messages and meaningful interactions.
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Move Buyers Easily With Informed Decisions
When real-time conversations on multiple channels are connected with the marketing and sales teams. It gives professionals a better view and idea of how to build a conversion funnel effectively. Instead of rifling through other data sources, a one-to-one communication is a goldmine for marketers and sales professionals to scrutinize the buying probability of each buyer.
Chatbots and social messaging platforms can also signal to marketers and sales professionals regarding booking sales calls and consultation meetings. Surprisingly, 72% of B2B customers expect a deep understanding of their needs, reflected through personalized experiences.
Helps Brands Gain Business Intelligence
There is no doubt that conversational marketing is executed to examine the public sentiments and views of customers. If businesses hear the same problems from users regarding a specific area of the product across multiple communication channels, then it gives them a visible pointer to connect with sales and product managers to solve the problem.
Conversational marketing sways you from ifs and buts and gives you crystal clear and definite details on how customers feel and perceive your brand. This allows marketers and sales professionals to stop wasting valuable time on researching customers’ behavioral patterns by making it easy for customers to approach the brand and let the brand understand their concerns.
Instagram DM’s: The New Disruptive Way of Conversational Marketing
Instagram is another great conversational marketing strategy, and hold on; I’m specifically talking about Instagram DMs here. WhatsApp direct messages have also gained users’ attention, but Instagram DM’s just smoothly hit the bullseye. How? Let’s talk about that,
Firstly, see this: 150 million Instagram users have a conversation with a business every month. What does this mean? Marketers and outreach experts have millions of ways to target customers based on their real-time conversations with customers. These conversations enable businesses to send automated sales messages to targeted customers within the app.
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Instagram now offers a “Shop Now” feature in DMs to enable users to purchase the product right through the messaging chatbox. This feature provides users with personalized suggestions, recommends products based on their personal preferences, and closes conversions all within a single chatbot on Instagram.
Instagram DMs are not limited to automating user interactions and then activating the sales funnel. Its presence is also rooted in proactively reaching users on specific, defined triggers. These triggers are set based on users’ in-app interactions, and Instagram DMs proactively reach customers with personalized offers, discounts, and invitations.
Conversational Marketing Strategy
A conversational marketing strategy usually differs depending on each brand’s nature, target audience, and business goals. Let’s discuss how your conversational marketing strategy can help your business improve customer experience and achieve business objectives.
Choose Your Conversational Marketing Channels
The first step is to analyze your goals, business objectives and major takeaways from customer conversations and then decide on the conversational marketing platforms.
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Look out for your customers’ actions and see where your target audience usually resides. Seeing your consistent web traffic, it’s better to place AI-powered chatbots or based on social engagement, Facebook Messenger and Instagram Messenger should be the focal point.
Always Make It Personal, Always
Conversations should feel personal and hearty, and one thing in particular is to not sound “pushy” at any point because that’s where you have to draw the line.
Today’s users can smell the nonsense in the flash. They don’t need brands to meddle into their personal messaging space until it’s really important and highly valuable. AI-driven conversations are highly valuable in today’s web chat mediums only if they are highly personalized and provide suitable suggestions to users instead of giving timely robotic messages.
Track and Improve Your Conversational Efforts
Conversational marketing strategy covers a vast spectrum at the back end, from partnering with analytics and product managers to marketers and sales professionals. One should make sure to track conversational assets and see how brands’ conversational platforms can be further improved to provide a top-notch customer experience. Perfection is far from reality in conversational marketing, but brands should always focus on tracking, learning, and optimizing their conversational efforts.
Ready To Ace Your Conversational Marketing Efforts?
Ryan Levesque states, “We are entering into an era where the messenger is more important than the message itself”.
Your brand thrives on the relationship you have built, your beliefs, your presence in your target market, and how you communicate with your customers. These things cannot be copied or co-opted by others, and that’s what makes you viral, loved, and appreciated by your target customer base. To conclude, conversational marketing is the way to go for businesses by providing personalized and valuable experiences to customers at every step of their buying journey.
Ready to collect data-driven insights from your conversational marketing strategy and want to secure a legitimate brand presence? Contact Market Pro today to make your brand the leader of your industry.
