Crypto Marketing

The Ultimate Crypto Marketing Guide: Community, Content & Media That Works

Blog 25 May 2024

The cryptocurrency market is expected to grow by around 8% annually and reach $343.5 million by 2024. According to the latest Forbes report, the number of crypto users will also increase to 328 million by 2028. Given these trends, crypto marketing , when done properly, can catapult your business to new heights..

When done right, crypto marketing can help crypto and blockchain companies share the correct information with their users, increase brand reach, and expand their business. However, crypto digital marketing differs from traditional marketing because it does not rely on PPC or advertisements alone.

Since a lot of skepticism is associated with crypto businesses, marketers need to focus on creating a dedicated and loyal community of users. This can be done through creating top-quality content, SEO practices involving authoritative backlinking, social media engagement, usage of diverse channels like Discord and Telegram, and a greater focus on UGC. Keep reading as we’ll dive into examples of each

If you are interested in knowing the ins and outs of crypto marketing and how it can be a game-changer for your industry, continue reading ahead.

Understanding Cryptocurrency Digital Marketing

Crypto is a digital form of money that uses cryptography for security. It is secured by blockchain, which is simply a distributed ledger that keeps a digital record of all transactions.

When you make a crypto transaction, it is recorded on a network of computers. Since tampering with or altering this data is next to impossible, crypto and blockchain companies offer security and transparency. However, many lack information regarding these companies and, subsequently, how to design the right crypto marketing strategy.

Crypto companies offer diverse platforms for users to trade cryptocurrency. They also offer features like margin trading and staking so that users can earn rewards. By creating and managing stablecoins, these companies also help reduce price volatility.

Blockchain companies offer a distributed, decentralized and secure public ledger where transactions are stored across many sites, institutions or computers. The irrevocable ledger can not be altered thereby offering an additional layer of security. Blockchain technology is most famously used by Bitcoin companies to secure transactions by using blocks that are secured by cryptography.


Challenges in Crypto and Blockchain Marketing-

In some ways, crypto marketing is similar to traditional marketing. Both require an active social media presence, SEO practices, and high-authority content. However, with crypto marketing, creating authenticity around the message is paramount. The crypto community is small and comprises a dedicated number of followers who are avid readers and explorers of the digital world. These users are not easy to market too..

These individuals are skeptical of overhyped marketing claims and appreciate marketers offering greater transparency and truthfulness.

Why is Crypto Digital Marketing So Tricky?

Crypto marketing is tricky, and most people need to learn how to reach the right audience. Understanding the mechanics of this industry before jumping to conclusions is important. These are some reasons why crypto marketing is such a challenge for many.

1. Skepticism associated with Crypto Marketing Services

In just 2023 alone, cryptocurrency fraud led to a total of $1.555 billion in losses in the United States. This makes up for 15% of the total frauds in the country and has affected more than 55,000 people. Due to the huge losses and uncertainty surrounding the industry, many potential users are skeptical of crypto companies, making crypto marketing even more challenging.

2. High marketing expenses for Blockchain Companies

Cryptocurrency is a complex subject to understand. The concepts are technically advanced and often impossible to comprehend, especially for users needing more general knowledge. This is why average marketers dread crypto marketing. If you want a crypto marketing strategy resonates and gets your audience tuned in, instead of skeptical, you’re going to need the right strategies.

3. Limitations on Paid Advertising

Crypto and blockchain companies can not do PPC to promote initial tokens or coin offerings. Owing to many crypto scams in recent years, companies like Facebook, Google, and Twitter have imposed limitations and restrictions on crypto companies and their marketing strategies.

4. The unpredictability of the Crypto Market

Crypto technology is changing rapidly, there is so much uncertainty involved in the industry. This is why SEO and developing a foolproof crypto marketing strategy for blockchain companies is very hard. Most marketers find it difficult to keep up with the evolving trends and adjust their strategies accordingly.

How To Create Top Crypto Marketing Strategy For Your Crypto Business?

To create a top crypto marketing strategy that attracts the best customers and helps you develop a dedicated community of followers, here is what you need to do.

1. Extraordinary Content goes a long way

Crypto marketing may be new, but its success depends on good-quality content. Make sure that your content is taken from reputable sources like research papers, whitepapers, and ebooks. Additionally, it should contain a good amount of charts, facts, and visuals. Good-quality content backed with infographics, statistics, and attractive visuals is sure to appeal to new customers.

2. The power of Authoritative Backlinks and SEO

Since crypto marketing is new, Organic SEO can be a great way to promote crypto and blockchain companies. To develop good SEO for crypto, marketers must rely on excellent and authoritative backlinks that increase the site’s credibility. By cooperating with expensive media platforms, you can improve your website’s ranking and generate organic traffic.

3. Using Diverse Platforms for PPC Advertising

Paid Advertising can help Crypto companies attract new users. However, mega-platforms like Google, Facebook, and LinkedIn have restricted the use of ads to promote cryptocurrencies. However, these restrictions are being lifted gradually. Alternatively, companies can use companies like Bitmedia; crypto ads on this network produce 1 billion impressions and reach around 20 million global audiences every month. Moreover, Dot Ads, a UK platform,  offers a reach up to 175 million users and cookie free retargeting for crypto companies.

4. Focus on Creating and Retaining a Positive Image

Many brands can get away with negative publicity, but crypto companies can not. This is because the industry is very young, and a few bad names are already ruining the reputation of all brands. To develop long term trust among your users, ensure you have an excellent Reputation Management team that helps mitigate negative perceptions about your brand.

5. Case Studies are Essential for Building Trust

Case studies tell your customers that you have had reputable customers who have worked with your brand and have left positive testimonials and reviews. Ensure your case studies are detailed and highlight how your blockchain business helps customers secure their systems. When it comes to brand engagement, the power of positive reviews is immense.

6. Using Innovative Channels like Telegram and Discord

Building an engaged and committed community around your crypto business is paramount. You can use Discord and Telegram to foster direct communication and safe collaboration. Additionally, these platforms help create a loyal and dedicated user base.

7. Gamified Learning Experiences for Higher Engagement

Gamified learning can help you get an 80% higher engagement. The approach involves using levels, badges, leaderboards, and a system of rewards and points to tap into the competitive side of humans. You can also give your users free coins and tokens to exchange for later rewards. Gamified marketing will help educate your users about blockchain technology and give them insights into the industry.

8. Use of Interactive AMAs (Ask me anything)

Users are skeptical about crypto and blockchain companies, so it is important to rebuild their trust. By hosting Ask me Anything sessions with industry experts or reputable team members, you can give the impression that you are a legitimate company that can be trusted.

9. Sponsor Blockchain-focused Hackathons

Community development is critical to generating interest in the company and driving sales. In your crypto marketing strategy, you can sponsor hackathons that incentivize developers from diverse backgrounds to build creative and innovative solutions using your unique blockchain platforms. The global Hackathon market is expected to reach around $10.4 billion by 2027; Use this opportunity to attract greater and positive PR and new talent.

10. Focus on niche audience

Crypto companies are always coming up with innovations. Only some people in the older generation feel comfortable with the rapidly changing environment. Since 64% of students are interested in learning more about blockchain, crypto marketing strategies should be designed with this group in mind. Collaborate with online platforms and universities and conduct workshops to better engage students.

11. Competitions involving User-generated Content

UGC is a true game changer when it comes to crypto marketing. Since few people know about blockchain and crypto companies and their success, you need to create the proper buzz around your product. Hold competitions for blog posts, contests, or artwork to leverage community engagement and reach your target audience.

12. Social Media Marketing and News sharing

A solid crypto marketing strategy is incomplete without a proper social media usage. Build your brand’s website on multiple channels and use platforms like Reddit, Linkedin, and Facebook to regularly update your users about the latest news and happenings in the crypto industry. Informed users are more likely to help increase your customer retention rates.

Develop Your Next  Crypto Marketing strategy with Marketpro!

Crypto and blockchain businesses offer a lot of potential, but only if you tap into the psyche of crypto users and build their trust in your brand. Whether it is b2c or b2b digital marketing that you are interested in, Marketpro can help you gain greater traffic, enhance your customer engagement and generate sustainable leads for your brand.

The key to developing any good crypto marketing strategy is focusing on authenticity, reliability and an emphasis on community engagement.


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