Finding the leads sometimes becomes a daunting task, especially when one has weak lead-nurturing strategies. The inability to find qualified leads seeds the instability between marketing and sales departments and makes it nothing but a culture of blame games. The severe friction between leads and sales conversion makes it harder for companies to create an… Continue reading Lead Nurturing: Definition, Tactics and Benefits
Category: Blog
Landing Page Optimization: What It Is and How It Works
Does your website face poor conversion rates because visitors leave without exploring further or taking meaningful actions? Or does lack of clarity and cluttered content make it difficult for your users to find what they need? We’ve all been there. Whether businesses aim to improve PPC campaign or conversion rates, a landing page is the… Continue reading Landing Page Optimization: What It Is and How It Works
Grassroots Marketing 101: Engaging Local Community Effectively
When looking for low-cost and high-impact strategies, two approaches are often considered: Grassroots marketing and guerilla marketing. But they both work in very opposite ways. So which one is better? To explain the above, we will take the example of two companies that are adopting these approaches. Patagonia is a clothing brand that uses grassroots… Continue reading Grassroots Marketing 101: Engaging Local Community Effectively
Driving Growth: 10 Best B2B SaaS Marketing Strategies In 2024
As the SaaS industry continues to structure the future of business, staying competitive requires a solid marketing approach. In 2023, the SaaS market size reached an impressive rate of $197 billion, with predictions to grow to $247 billion by 2024. With this growing demand for cloud-based solutions, businesses are looking for ways to excel. In… Continue reading Driving Growth: 10 Best B2B SaaS Marketing Strategies In 2024
Key Metrics & Tools to Evaluate Digital Marketing Campaigns – Expert Views
Worldwide businesses are using digital marketing services to reach large audiences or potential customers. As per a recent report, the cost of global digital marketing will hit a record-breaking 694 billion U.S. dollars in the coming years. With a practical digital marketing campaign, its performance monitoring is critical to ensure that strategies are working effectively. Experts identified… Continue reading Key Metrics & Tools to Evaluate Digital Marketing Campaigns – Expert Views
From Prospect to Client: 6 Strategies for Effective Lead Conversion
As a brand performance marketer, you watch 10,000 people read your content every day—your excitement starts building. Then, you see 550 of them start engaging, liking, and sharing your content. You’re practically hearing the hustle and bustle of new customers rolling in. But then, you glance at your client count and...ZERO. Zilch. Nada. It’s the… Continue reading From Prospect to Client: 6 Strategies for Effective Lead Conversion
Retention Rate is the New Engagement Rate | A Tectonic Shift in Metrics
Do you know that acquiring a new customer is 5 to 25 times more expensive than retaining an existing one? For a long time, businesses have been chasing clicks, likes, and shares - the attention-grabbing numbers that show how people interact with them. However, “Your content shouldn’t be an ad–it should be an answer” is… Continue reading Retention Rate is the New Engagement Rate | A Tectonic Shift in Metrics
E-commerce PPC : Key Strategies For Success in 2024
Picture this: Your e-commerce store has just launched a new product line. The ads are live, but the sales aren’t coming in as expected. Sarah faced a similar issue when she launched her online store. Despite her website’s visual appeal, it remained a ghost town without an effective PPC strategy. Sarah's experience is common among… Continue reading E-commerce PPC : Key Strategies For Success in 2024
Data Driven B2B Marketing: Evolving from Ineffective Blind Strategies
Imagine pouring your heart and soul into building a business and crafting a masterpiece with years of hard-earned expertise. You have perfected your product or service, ensuring every detail is flawless. After all that dedication, you have even taken on the challenge of marketing it and are confident in its potential to succeed. Now, think… Continue reading Data Driven B2B Marketing: Evolving from Ineffective Blind Strategies
SEO vs. PPC: What’s Right for Your Small Business?
How do you stand out in a crowded marketplace? Small businesses often face the pressure of marketing their brands effectively and with a limited budget. With larger brands dominating the space, it’s important for small business owners to make every dollar count. Enter one of the biggest marketing dilemmas—SEO vs. PPC. Both strategies have their… Continue reading SEO vs. PPC: What’s Right for Your Small Business?
A Startup Marketing Guide – Explore the Pain Points and Insights
“To have an impact on your audience, you must understand their pain points” – Neil Patel Approximately 90% of startup businesses fail annually, with one of the leading reasons being the owner’s inattention to clients’ pressing concerns. Understanding the startup marketing pain points is essential because it is the key to a new brand’s success.… Continue reading A Startup Marketing Guide – Explore the Pain Points and Insights
Targeted Success: The Power of Account-Based Marketing (ABM)
Imagine a scenario where a company can sell directly to its best-fit, high-ticket account. There is no need to worry about prospects, qualifying, and nurturing leads that never convert. Instead, the focus shifts to fast, efficient B2B fintech marketing perfectly aligned with a satisfied sales team. Sounds like a dream, right? However, it can be… Continue reading Targeted Success: The Power of Account-Based Marketing (ABM)