A Beginner’s Guide to Brand Reputation Management in 2024

In today’s digital era, every action is looked at carefully. Brands need to be careful if they want to keep their public image and ensure a positive engagement with their audience. Around 85% of consumers trust online reviews when choosing a brand. This is why they need to prioritise brand reputation management. In 2017, United… Continue reading A Beginner’s Guide to Brand Reputation Management in 2024

Online Reputation Management | Definition, Strategies, and Importance

Gone are the times when businesses didn’t consider handling their online reputation. But now that’s not the case at all. With the rise of countless platforms where people can leave reviews, comments, and feedback, it’s nearly impossible for businesses to keep tabs on everything. Let’s imagine a single negative review amidst a sea of positive… Continue reading Online Reputation Management | Definition, Strategies, and Importance