Content Marketing Trends To Keep An Eye on in 2023
Content marketing services include brainstorming and creating digital media content to attract and retain a brand’s relevant audiences. The content produced can be of multiple types, from long-form blogs to videos and podcasts, different businesses utilize different content forms to tap into their niche market.
Content marketing aims to build a meaningful and close relationship with their client base by showing them engaging and actionable content. Effective content creation and marketing strategies establish trust between a brand and its audience. Ultimately fostering a loyal customer base for the brand by projecting the brand’s authentic side.
Moreover, content marketing is mainly used in combination with other marketing strategies like social media marketing and Search Engine Optimization (SEO) to create a cohesive and productive content marketing strategy. A content marketing agency plays a crucial role in guiding and advising brands on opting for the right digital marketing strategy and creating content that bears the desired results one hopes to achieve.
The content marketing scene is constantly evolving as new trends come and go. To keep one’s brand and business relevant in the current times, it is vital to stay ahead of competitors by keeping up with the latest trends. The top content marketing trends dominating in the year 2023 include short form, engaging videos, personalized, human-centric content, SEO, valuable and actionable content, quality user experience and the use of Artificial Intelligence (AI) and Machine Learning (ML) to enhance the content output and quality.
Top 10 Content Marketing Trends
Like any strategy or technique used to boost the profitability of a business, content marketing is also dominated by a number of different trends. Content marketing cannot be carried out on the back of the same basic principles it once started out at. It is essential that new tech trends are incorporated into the strategy to keep it efficient and effective in achieving the desired results that a business is aiming for.
To dominate the world of digital marketing, brands work diligently on their digital marketing strategies and invest a significant amount in their content. Content writing agencies help companies in producing B2B content writing and also B2C content writing.
Video content has become the backbone of digital marketing in 2023, with Youtube Shorts, Instagram Reels and TikTok capturing the netizens’ attention and keeping them hooked. It has been calculated that the average internet user spends about 19 hours per week watching video content online.
As people’s attention span is getting shorter and shorter with each passing day, social media platforms have realized the importance of promoting short-form content through their algorithms. These short video snippets are essential for brands and businesses in today’s world to create engaging and entertaining content for their audiences which will entice a response.
Rather than 15-minute long promotional content advertising a product or service, a short video snippet is highly likely to gain audience attention, compel them to visit the brand and spend money on its offerings. In 2023, businesses are encouraged to time their visual content to under 2 minutes and keep the video content engaging and actionable so that people are compelled to listen to your brand’s message and conceive it effectively.
Relatable, Human-Centric Content
In the olden days, customers and potential clients of businesses expected them to convey their promotional message in a formal and curt tone. However, this is not what is trending in 2023. In fact, companies are expected to know their customers and audience and cater to their interests effectively now.
This means creating friendly content, using a human tone and being conversational. This makes people feel that the brand they are investing their time and money on actually cares about them and knows them at a personal level.
Search Engine Optimization
SEO is the most critical factor in determining the true worth of the content put out by a company on its online platforms. Search engines like Google rank content on their result pages based on SEO strategies used to optimize the content.
Search engine optimization involves using the right keywords in the content and supporting it with authentic and strong backlinks that will boost the worth of the content being put out. The content efficiently created and optimized according to search engine standards ranks high on Search Engine Result Pages (SERPs) and therefore boosts the brand image and value.
Valuable and Actionable Content
Audiences and customers demand content which is informative, honest, thought-provoking and convinces them to take action. When big corporations put out content that is genuine to their brand’s voice and identity, customers and audiences will likely appreciate this honesty.
Therefore, according to data, 95% of customers are loyal to brands with an authentic online presence, and their content truly reflects their offerings. Using genuine words, and making data-backed claims helps brands create content that is actionable and valuable in the eyes of their audiences. 63% of B2B digital marketers use different forms of content to build customer loyalty and acceptance.
Top-Notch User Experience
User experience is supposed to be seamless and smooth, and it has been a trend that has stood the test of time and remained an important factor in helping brands find their voice online and keep true to it.
A business can have the best content in the world, but if they are not providing an excellent and lag-free user experience to their audiences, all the time and effort spent on creating the content will go to waste. Therefore, in 2023, giving potential customers the best user experience when they visit a website is even more critical.
User experience can be boosted by ensuring the quality of the following website feature,
- Page load speed
- Mobile friendly interface
- Visual quality
- Website style and overall aesthetics
In 2023, misleading and clickbait-y content will have to take a back seat as more and more people now rely on cross-checking the information they see online for its authenticity. Insights and claims a brand represents must be backed by accurate and well-documented data.
It is crucial to have an in-house team of experts who can research and produce truthful content for the company. However, an externally hired content writing agency can also help companies research well and produce content backed by knowledge and proven data insights.
Artificial Intelligence (AI) & Machine Learning (ML)
2023 is the year dominated by inventions like chatGPT, AI and ML. These new inventions and technologies, respectively, are making it easier to conduct content marketing and create marketing strategies that can be profitable for companies and brands.
From aiding in saving precious resources and time, automation is already helping brands achieve their desired profits by creating automated content. Furthermore, AI and ML are creating more such software that can easily, through the use of bots, generate helpful and informational content for audiences.
Consistent Content Production
A critical factor in the success of content marketing is consistent production. Businesses posting content regularly are more likely to keep their audience hooked to their brand and offerings. Being regular in one’s marketing efforts is essential to keep the brand fresh in its audience’s minds.
Influencer marketing and affiliate marketing are two of the most important and essential marketing trends of 2023. Affiliates and influencers chosen by companies help them promote their products and services by creating engaging and authentic content. Therefore, influencer marketing will gain more importance and offer even more specialized offerings in the year 2023 as more brands turn towards affiliates and influencers to fulfil their content marketing needs.
Tracking Content Marketing Strategies
Keeping track of the performance of one’s content marketing services helps maintain the results and profits and helps companies incorporate newer trends in their strategies. This allows brands to keep their content marketing efforts up-to-date and ensures that their marketing efforts bear the desired results.
Reasons To Keep Up With The Latest Content Marketing Trends
Brands and businesses should be able to keep up with the latest content marketing trends to effectively utilize their precious resources to achieve the desired results in the form of boosted sales and profits.
Following are a few reasons to make sure that one’s company is using the latest trends in their digital marketing efforts to make the most of it and become more profitable,
- Stay relevant
- Stay ahead of your competitors
- Enhance the Return on Investments (ROI)
- Adapt to changing customer demands and preferences
- Improve brand image
Overall, keeping up with the latest content marketing trends will help companies thrive in the highly competitive market. Therefore, in recognizing the importance of content marketing, Market Pro offers its clientele the best content marketing solutions to stay ahead of their competitors, earn profits, and drive the sales they truly deserve.