AI Content Personalization: Redefining Customer Experience For Brands

You search for nasal strips on your Amazon app, and now your feed is filled with nose strips. 

You vibe to Kendrick Lamar songs and now you have a personalized playlist of Kendrick songs made by Spotify. That’s how personalization plays its part in today’s digital world.   

All of that personalization is done through the help of AI and its presence has completely changed how businesses conduct marketing and communication with customers.

You see, customers need special treatment; they want to feel special and need a brand that talks directly about their concerns, does not preach, or keep a general dialogue but genuinely understands their preferences and priorities. 

Ask yourself what you need from your streaming app.

The one that timely reminds you that YOU season 5 is about to come, or annoyingly tells you to binge-watch Ozark again (Well, I prefer both, but most people don’t want to watch 40 episodes again).

Back in those times, brands used to invest tons of resources to create a personalized connection at every customer touchpoint, but still struggled to make a significant impact. 

Suggested Read: How Branding Trends Have Changed With Technology and Culture Over Time

Now with the help of AI, marketers can create multiple versions of a single message to fit the different needs of customer segments while ensuring resonance in each message. Pretty interesting, right?

AI content personalization has made the lives of marketers a bit easier.

Now, all it takes is a better understanding of customers’ preferences to create an authentic and meaningful customer experience. Read till the end to see how AI has completely transformed the customer experience for nothing but the good.

Why Is Personalization So Direly Needed?

Hyper-personalization, AI personalization and the personalization term as a whole have become the talk of the hour for every consumer and B2B brand. There is no doubt that terms like these have made AI an important factor in many businesses’ operations. 

Personalizing content with the help of AI is an astounding marketing tactic, only if you know how to create an efficient content marketing strategy first to amplify its impact.

83% of companies claim that AI is a top priority in their business strategy.

The importance of AI varies across industries. Let’s take the consumer world for a second, an average customer has hundreds of options to buy from and still buys from the same brand. Why? Because that brand understands its needs, offers personalized recommendations, and engages in meaningful one-on-one communication with its customers.

In B2B, buyers are relatively less impulsive and require content that holds significant value to them and justifies their investment. They seek a branding experience that caters to each stage of their journey with personalized interactions and relevant messaging that aligns with their specific needs and decision-making process.

In short, the content personalization in the consumer world is essential to make customers feel special, seen, and heard. In the business world, it shows that a brand doesn’t take buyers’ time and expertise for granted and connects with them through the relevant communication channels. 

But How Does AI Play Out In Personalizing Content? (let’s find out)  

Collects Data:

AI in content personalization depends on data, which is mainly related to understanding the customer’s activity. It includes: 

• User interactions: This refers to how long the customer stays on the website and which products they browsed or added to their cart.
• Behavioral analysis: Analyzing user online behaviors such as purchase histories and interactions with specific topics.

Analyzing Data and Finding Patterns:

After collecting the data, AI uses machine learning and natural language processing to extract meaningful insights and predictive patterns from data.

• Machine learning algorithms ensure to display a similar type of content the user prefers, based on their past interactions and behaviors.
• AI filters the data by recommending content based on users’ similar choices and interests or simply showcasing the items based on users’ past browsing activity.

Generating Personalized Content Along Several Channels:

Now that the data is collected and analyzed, it’s time for AI to tailor the content based on the patterns it discovered.

• Showing personalized ads to users based on their social and digital interests. 
• Creating email marketing campaigns that are related to users’ current needs and preferences, showing emails based on users’ ongoing product-related interactions.

Continuously Evolving and Adapting:

AI continuously evolves and learns based on user interaction and changing behaviors. AI optimizes its learning based on users’ feedback, changing interests and preferences.

Personalize AI Content Across Marketing Channels:

Content marketing has faced a considerable improvement with AI in terms of creating a meaningful impact and providing a valuable customer experience. 

AI-Personalized Recommendations:

Personalized recommendations vary from industry to industry. For the entertainment industry, it is done through recommending similar shows. For e-commerce, it is the recommended products that appear on customers’ feeds based on their past purchase history. Similarly, in B2B, if businesses purchase a certain software, they will receive personalized tools and upgrades to elevate their SaaS product. 

AI personalization makes it possible for businesses to gather each user’s historical data, search patterns and combine them to make relevant recommendations in real time. 

Content Personalization In Email Campaigns:

40% of marketers believe that AI in email marketing improves market revenue. Many businesses are leveraging AI to write personalized emails and also create personalized email campaigns. It helps brands to provide a seamless customer experience and successfully turn cold prospects into customers.

Personalized Ads Targeting:

An average person sees thousands of ads in a day. So what makes your ad different from others? The succession of ads is majorly rooted in how they are targeted for different prospect segments. Marketing personalization is needed to create ads that are targeted for specific demographics and prospects’ behaviors, and that’s where AI plays its role. For each customer segment, AI analyzes their social activity, purchase behaviors and online interactions to create personalized ads.

AI-Driven Chatbots:

In today’s world, users are more skeptical than ever regarding purchasing a SaaS product or simply buying a cosmetic product. Users need calm, crystal-clear answers to their burning, anxious questions instead of rule-based or robotic answers that hardly give a satisfactory reply to users’ queries. 

Fortunately, with AI, chatbots can rightly address a lot of users’ potential frustrations and can also recall past interactions with specific customers to ensure personalized communication with each user. 

Advantages Of AI Content Personalization:

• AI content personalization brings better customer engagement to businesses. And why wouldn’t it? Your brand recommends to the user all the similar products they might like instead of bombarding their feed with irrelevant items. At the same time, your email campaigns are also hyper-personalized, reminding users of their interested product offers and discounts, boosting email opening rates and conversions.
• Data-driven content for ensuring personalization helps businesses retain customers. With the help of AI, brands know the needs, preferences and concerns of each customer segment. This makes their content and presence relatable and creates a sense of loyalty among customers.

Creating a Loyal Customer Base With AI Content Personalization:

AI can simply transform your business’s content marketing efforts. To create a meaningful impact and better returns on ROI from content marketing campaigns, personalizing marketing efforts with AI should be every brand’s top priority in today’s digital age. Whether you are dealing in the business world or consumer space, personalized content at a rapid scale can ensure your brand is present at the right time and place – every time!

Creating an exceptional customer experience is one thing, but maintaining it consistently is another. With Market Pro, you can ensure you reach your customers at the perfect moment in their buying journey with the content that clicks and converts.