MPRO Privacy Policy

1. The Basics

A. About Us

Market Pro is a digital marketing agency, a company headquartered in Pakistan. Our services include digital media marketing, search engine optimization, sending and managing email campaigns across channels, PPC advertisements, Pr & branding, and website development. We also provide other related marketing services, such as data analytics and audience insights, to help our customers improve their marketing activities. Find out more about our services here.

2. Privacy for Customers

This section applies to the Personal Information we collect and process from a customer or potential customer through the provision of our services, including features offered through the services.

A. Information We Collect

The Personal Information that we collect depends on the context of your interactions with Market Pro, the services you use, your location, and applicable law. However, the Personal Information we collect broadly falls into the following categories:

(i) Information You Provide to Us:

You (or your organisation) may provide certain Personal Information to us when you sign up as a client with Market Pro and use our services, consult with our team, send us an email, or communicate with us in any other way.
This information may include the following:

• Business contact information (such as organisation name, location, phone number, email address, and country)
• Marketing information (such as your contact preferences)
• Troubleshooting and support data (which is data you provide or we otherwise collect in connection with support queries we receive from you. This may include contact or authentication data, the content of your chats and other communications with us, and the product or services you are using related to your help inquiry); and
• Payment information (including your billing address)

(ii) Information We Collect Automatically:

When you use Market Pro’s services, we may automatically collect or receive certain information about your device and usage of the services (collectively “Services Usage Data”). In some (but not all) countries, including countries in the European Economic Area (EEA), this information is considered Personal Information under applicable data protection laws. Our third-party partners and we use cookies and other tracking technologies to collect some of this information.

(iii) Information We Collect From Other Sources:

From time to time, we may obtain information about you from third-party sources, such as public databases, social media platforms, third-party data providers, and our joint marketing partners.

B. Use of Personal Information

We may use the Personal Information we collect or receive through the services (alone or in combination with other data we source) for the purposes and on the legal bases identified below:

• To bill and collect money owed to us by you to perform our contract with you for the use of the services or where we have not entered into a contract with you, in accordance with our legitimate interests to operate and administer our services. This includes sending you emails, invoices, receipts, and notices of delinquency and alerting you if we need a different credit card number. We use third parties for secure credit card transaction processing, and those third parties collect billing information to process your orders and credit card payments. To learn more about the steps we take to safeguard that data, see the “Our Security” section of this privacy policy.
• To send you system alert messages in reliance on our legitimate interests in administering the services and providing certain features.
• To meet legal requirements, including complying with court orders, valid discovery requests, valid subpoenas, and other appropriate legal mechanisms.
• To provide information to representatives and advisors, including attorneys and accountants, to help us comply with legal, accounting, or security requirements in reliance on our legitimate interests.
• To prosecute and defend a court, arbitration, or similar legal proceeding.
• To respond to lawful requests by public authorities, including to meet national security or law enforcement requirements.
• To perform data analytics projects in reliance on our legitimate business interests in improving and enhancing our products and services for our Members. Our data analytics projects use data from Market Pro accounts, including Personal Information of Contacts, to provide and improve the services. Contact can opt out of data analytics projects at any time by emailing us at [email protected]. As always, we take the privacy of Personal Information seriously and will continue to implement appropriate safeguards to protect this Personal Information from misuse or unauthorized disclosure.
• To personalize our services, content, and advertisements, we serve you in reliance on our legitimate interests in supporting our marketing activities. We and our third-party marketing and advertising partners may use your Personal Information to serve you specifically, such as marketing information, product recommendations, non-transactional communications (e.g., email, telemarketing calls, SMS, or push notifications), and personalized advertising about us, in accordance with your applicable marketing preferences and this privacy policy.
• To send you promotional emails, including cold emails and newsletters.

C. Cookies and Tracking Technologies

Our third-party partners and we may use various technologies to collect and store services Usage Data when you use our services (as discussed above), and this may include using cookies and similar tracking technologies. We use this information to measure the performance of email campaigns, to provide analytics information, to enhance the effectiveness of our services, and for other purposes described above. Reports are also available to us when we send emails to you, so we may collect and review that information.

D. Your Data Protection Rights

Depending on the country in which you reside, you may have the following data protection rights:

• To access; correct; update; port; delete; restrict; or object to our processing of your Personal Information.
• The right to complain to a data protection authority about the collection and use of Personal Information. For more information, please contact your local data protection authority. Contact details for data protection authorities in the EEA and UK are available here and Switzerland are available here.
• Similarly, if Personal Information is collected or processed on the basis of consent, the data subject can withdraw their consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your Personal Information conducted in reliance on lawful processing grounds other than consent.

3. Privacy for Visitors

This section applies to Personal Information that we collect and process when you visit the MarketPro’s website and in the usual course of our business, such as in connection with our recruitment, events, sales, and marketing activities or when you visit our offices. In this section, “you” and “your” refer to Visitors.

A. Information We Collect

(i) Information you provide to us on the Market Pro website or otherwise:

Our Market Pro website offers various ways to contact us, such as through form submissions, email or phone, to inquire about our company and services. For example, we may ask you to provide certain Personal Information when you express an interest in obtaining information about us or our services, take part in surveys, subscribe to marketing, apply for a role with Market Pro, or otherwise contact us.

(ii) Information we collect automatically through the Market Pro website:

When you visit our Market Pro website or interact with our emails, our third-party partners and we use cookies and similar technologies in conjunction with cookies to collect certain information automatically from your browser or device. In some countries, including countries in the EEA, this information may be considered Personal Information under applicable data protection laws.

B. Use of Personal Information

We may use the information we collect through our Market Pro website and in connection with our events and marketing activities (alone or in combination with other data we collect) for a range of reasons in reliance on our legitimate interests, including:

• To provide, operate, optimize, and maintain the Market Pro website
• To send you marketing information, product recommendations, and non-transactional communications (e.g., emails, telemarketing calls, SMS, or push notifications) about us, in accordance with your marketing preferences, including information about our products, services, promotions, or events as necessary for our legitimate interest in conducting direct marketing or to the extent you have provided your prior consent.
• To respond to your online inquiries and requests and to provide you with information and access to resources or services that you have requested from us
• To register visitors to our offices for security reasons and to manage non-disclosure agreements that visitors may be required to sign
• To improve the navigation and content of the Market Pro website
• To identify any server problems or other IT or network issues
• To process transactions and set up online accounts
• To compile aggregated statistics about site usage and to better understand the preferences of our visitors
• To help us provide, improve and personalize our marketing activities
• To facilitate the security and continued proper functioning of the Market Pro Sites
• To carry out research and development to improve our Market Pro website, products, and services
• To conduct marketing research, advertise to you, provide personalized information about us on and off the Market Pro website, and to provide other personalized content based on your activities and interests to the extent necessary for our legitimate interests in supporting our marketing activities or advertising our services or instances where we seek your consent.
• To carry out other legitimate business purposes, as well as other lawful purposes, such as data analysis, fraud monitoring and prevention, identifying usage trends and expanding our business activities in reliance on our legitimate interests.

C. Cookies and Tracking Technologies

Our third-party partners and we use cookies and similar tracking technologies to collect and use Personal Information about you, including to serve interest-based advertising about Market Pro.

D. Other Data Protection Rights

Depending on the country in which you reside, you may have the following data protection rights:

• To access; correct; update; port; delete; restrict or object to our processing of your Personal Information. You can exercise these rights by emailing [email protected].
• You may also have the right to complain to a data protection authority about our collection and use of your Personal Information. For more information, please contact your local data protection authority. Contact details for data protection authorities in the EEA are available here.
• Similarly, if we have collected and processed your Personal Information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your Personal Information conducted in reliance on lawful processing grounds other than consent. You can also contact us at any time to update your marketing preferences.

4. General Information

A. How We Share Information

We may share and disclose your Personal Information with our subsidiaries or Affiliates and to the following types of third parties for the purposes described in this privacy policy (for purposes of this section, “you” and “your” refer to Customers, Contacts, and Visitors unless otherwise indicated).

(i) Our services providers:

Sometimes, we share your information with our third-party service providers working on our behalf for the purposes described in this privacy policy.

(ii) Any competent law enforcement body, regulatory body, government agency, court or other third parties where we believe disclosure is necessary (a) as a matter of applicable law or regulation, (b) to exercise, establish, or defend our legal rights, or (c) to protect your vital interests or those of any other person. In certain situations, we may be required to disclose Personal Information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

(iii) A potential buyer (and its agents and advisors) in the case of a sale, merger, consolidation, liquidation, reorganization, or acquisition. In that event, any acquirer will be subject to our obligations under this privacy policy, including your rights to access and choice. We will notify you of the change either by sending you an email or posting a notice on the Market Pro website.

(iv) Any other person with your consent.
We may also share information with selected third parties for statistical or research purposes that have been aggregated and made unidentifiable to the third party.

B. Legal Basis for Processing Personal Information (EEA and UK Persons Only)

If you are located in the EEA or UK, our legal basis for collecting and using the Personal Information described above will depend on the Personal Information concerned and the specific context in which we collect it.

However, we will normally collect and use Personal Information from you where the processing is in our legitimate interests and not overridden by your data-protection interests or fundamental rights and freedoms. Our legitimate interests are described in more detail in this privacy policy in the sections above titled “Use of Personal Information”, but they typically include improving, maintaining, providing, and enhancing our technology, products, and services; ensuring the security of the services; and supporting our marketing activities. If you are a Member, we may need the Personal Information to perform a contract with you. In some limited cases, we may also have a legal obligation to collect Personal Information from you. If we ask you to provide Personal Information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your Personal Information is mandatory or not, as well as of the possible consequences if you do not provide your Personal Information. Where required by law, we will collect Personal Information only where we have your consent to do so.

If you have questions or need further information concerning the legal basis on which we collect and use your Personal Information, please contact us using the contact details provided in the “Questions and Concerns” section below.

C. Your Choices and Opt-Outs

(i) Marketing:

Members and Visitors who have opted into our marketing emails can opt-out of receiving marketing emails from us at any time by clicking the “unsubscribe” link at the bottom of our marketing messages.

(ii) Data Analytics:

Our data analytics projects use data from analytics accounts, including the Personal Information of Members and Contacts, to provide and improve the services. You can opt-out of data analytics projects at any time by emailing us at [email protected].

D. Our Security

We take appropriate and reasonable technical and organizational measures designed to protect Personal Information from loss, misuse, unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in the processing and the nature of the Personal Information.
1. International Transfers
Market Pro is headquartered in and has offices in the United Kingdom and our servers are also located in the United Kingdom. This means data we process may be transferred to, stored, or processed in the United Kingdom.

F. Retention of Data

We retain Personal Information where we have an ongoing legitimate business or legal need to do so. Our retention periods will vary depending on the type of data involved, but generally, we’ll refer to these criteria in order to determine the retention period:

• Whether we have a legal or contractual need to retain the data.
• Whether the data is necessary to provide our services

When we have no ongoing legitimate business need to process your Personal Information, we will either delete or de-identify it or, if this is not possible (for example, because your Personal Information has been stored in backup archives), then we will securely store your Personal Information and isolate it from any further processing until deletion is possible.

G. Do not Track

Certain state laws require us to indicate whether we honor “Do Not Track” settings in your browser. Market Pro adheres to the standards set out in this Privacy Policy and does not monitor or follow any Do Not Track browser requests.

H. Changes to this Policy

We may change this privacy policy at any time and from time to time. The most recent version of the privacy policy is reflected by the version date located at the top of this privacy policy. All updates and amendments are effective immediately upon notice, which we may give by any means, including, but not limited to, by posting a revised version of this privacy policy or other notice on the Market Pro Sites. We encourage you to review this privacy policy often to stay informed of changes that may affect you. Our electronically or otherwise properly stored copies of this privacy policy are each deemed to be the true, complete, valid, authentic, and enforceable copy of the version of this privacy policy that was in effect on each respective date you visited the Market Pro Site.