Engage with gamification to win rewards and discounts.
Do it to connect with Communities.
Do it to connect with Communities.To engage with the brand.
Key Findings
Gamification marketing is taking the internet by storm, and popular companies like KFC and Dorrittoes are using game-like features to drive engagement. This whitepaper delves into how gamification can transform digital marketing campaigns, highlighting its effectiveness in improving customer experiences, enhancing retention, and fostering a deeper emotional connection with the brand.
Top Finding: The Psychology Behind Gamification Marketing
The psychology behind gamification marketing strategy is explained by one of the leading gamification gurus, Yu-Kai Chou. In his paper: The Octalysis Framework for Gamification and Behavior Design. He explains how the strategy works because it is devoid of mechanical function and efficiency and is related to the human experience, a concept often missing from marketing strategies. He further gives 8 stages of this framework that are discussed in this whitepaper.
Top Finding: Most Effective Tools for Gamification Marketing
Even when people agree with the plethora of benefits associated with the strategy, many do not know what gamification marketing is and how it is done. There can be a number of ways to create a successful gamification campaign, but most companies use a combination of these tools to create an effective gamification strategy. This involves creating badges, leaderboards, points tables and more.
