Tag: seo

The Power of Positive Reviews: How They Can Shape Your Sales Revenue

Did you know that 92% of individuals trust customer recommendations over paid advertising models? 

This means customer reviews are instrumental for businesses seeking more conversions and sales. Many companies know the potential impact of reviews and focus on achieving more positive reviews and feedback.

And why not? Nowadays, every customer’s search for a particular product starts with reading the review sections, showcasing the importance of users posting pictures of products and sharing their experiences.

While many businesses are skeptical about their presence in their online stores, they must understand its potential to generate massive sales and trust among consumers as it overcomes brand-generated advertising. If brands work on solving their issues promptly and identify ways to improve their businesses, then online reviews will only help them foster positive brand awareness and reputation.

Why are Customer Reviews Important?

Customer reviews generate trust and confidence among potential buyers looking to buy from the stores and decide whether the product is up to the mark. Because it’s a no-brainer, if someone buys from certain online marketplaces for the first time, they need to have some trust and confidence before purchasing an expensive product. 

In the end, reviews are the most crucial element of any online store. They overcome the brand’s salesy bias claims and give customers complete confidence from reading other people’s experiences, as they know these are the right pointers they should follow. 

Now that we have discussed the importance of reviews let’s find out how their presence can help businesses achieve the desired results.

Empowers Customer Decision-Making

A customer’s online purchasing journey mostly involves numerous searches on different platforms. They need to know various measurements and specifications that affect their purchase to get a better understanding and assurance of certain products. 

If the website provides a comprehensive reviews section on its page, then VOILA! It will boost customers’ decision-making while entertaining their worries and doubts by allowing them to see other people’s actual experiences related to products.

Build Trust 

97% of B2B purchasers indicated that user-generated content, such as user reviews, carries greater credibility than alternative content forms.

Businesses don’t need to spend much on advertising or brand-generated content. Customers don’t need that when building trust and credibility; if their reviews section is loaded with positive reviews and praises, it will generate trust and confidence in the eyes of consumers interested in their products.

Drive Sales

Positive reviews increase the opportunities for brands to achieve numerous sales and increase their website conversion rate. Because people always look for thoughtful and trustworthy resources before initiating their purchase, these terms give them an instant boost in trusting the site’s products and ultimately increase the chances of sales generation.

By efficiently handling reviews and customer queries, brands can positively impact sales and increase revenue streams.

Competitive Advantage

E-commerce platforms can differentiate their brands with a massive volume of reviews on their online stores. The more positive views, the better online stores can distinguish themselves from others when it comes to the same categorical products and when dealing effectively with market saturation. Businesses can take their reviews seriously by improving customer response time, replying to feedback, and ultimately getting the approval of their established and new potential customers.

Improve SEO and Visibility

Reviews are essential, and exceptionally positive reviews are most important for any website looking to boost its credibility and sales. However, these metrics also enhance the website’s seo strategy efforts in search platforms and ease their efforts to increase the website’s visibility and authority. 

This way, the dream of many companies to rank in top Search Engine Result Pages [SERPs] becomes a little easier with customers’ positive reviews, five-star Google ratings, and top-rated products.

How E-commerce Businesses Can Use Online Reviews?

Reviews give businesses a blueprint of their services and products’ performance. This positive or negative feedback has proved to be a goldmine for stores that are actually looking to disrupt the market, as positive reviews give them the courage to continue. In contrast, negative reviews allow businesses to improve specific areas and shift negative experiences into positive ones.

Suggested Read: The Ultimate Guide to Building an e-Commerce Website That Sells

Let’s focus on how E-commerce stores can leverage online reviews to enhance operations and drive sales:

Always Encourage Reviews

Businesses need to understand the significance of reviews and how their presence can positively impact their stores. While small companies may hesitate to review feedback, they must focus on the positive outcomes and take it as a learning phase to move forward.

By saying this, it doesn’t mean getting the reviews blindly with the mix of negative reviews and not doing anything, but promptly addressing all the problems and improving their business operations. Some businesses use a third party reviews and reputation management platform for getting reviews and later they integrate it with their own business websites.

Respond Promptly

Customers feel respected and valued when they see their feedback or concerns backed up with a swift and sincere reply, whether it’s a follow-up to a positive or negative review. Companies must continuously monitor reviews and feedback across their platforms, from online website stores to social media channels.

Companies must also make sure they show gratitude towards customers’ positive feedback and address concerns and attention towards negative feedback.

Showcase Positive Experiences

Companies need to showcase positive reviews on their website pages because why not? It boosts their credibility and fosters a positive user experience. 

Design website homepage banners, product pages, and social media presence with real-life testimonials and positive experiences of their products and services. 

Address Negative Reviews 

E-commerce businesses must ensure they address negative reviews constructively. Initiate sincere and thoughtful dialogue with the customers, listening to their concerns and trying their best to compensate them.

Companies can convince customers by extending the mutual dialogue to phone calls, better understanding their concerns, and providing sufficient solutions for the problems they might be experiencing with their products.

Rewards for Reviewers

Regardless of the outcome, getting reviews is always a blessing for businesses. So, in return, they also need to arrange some incentives and rewards for their reviewers to appreciate their kind doing and show that companies care about their gestures. 

Incentives and rewards may come in the form of discount coupons for future purchases as a gesture token of giving reviews, such as offering loyalty points or rewards that they can redeem later. Providing access to exclusive content for leaving a review or appreciating them publicly on their website pages and social media platforms. 

Blending Reviews into Marketing

E-commerce businesses shouldn’t limit their positive reviews and testimonials to only the store’s website. They should move forward to integrate them into their other marketing channels like email marketing, proudly showcasing their partnership and positive interaction with confident consumers by quoting their reviews or embedding video-based testimonials. 

This way, companies can utilize reviews as a source of branding services and acquire them as their key selling points for targeting new customers.

Wrapping Up | Significance of Reviews 

E-commerce and B2B businesses need to understand the significance of getting positive consumer reviews and ratings. These markets will only grow in the future, and all buying activity will revolve around searching for positive reviews and words about online stores and websites. Businesses must encourage positive feedback and take consumers’ concerns seriously to foster positive user experiences and increase their visibility on search engine platforms.

With Market Pro, get a headstart on giving your customers a better user experience and unparalleled services. As a full-scale marketing agency, we know how to increase your business visibility and growth across all digital channels.

SEO vs PPC Services: Key Differences, Pros, Cons, & Why They’re Important

If you’re having trouble finding the ideal audience for your business, you’re not alone. Many business entrepreneurs struggle to get consumers in the beginning. The market is fiercely competitive, so it is challenging to balance the cost, upkeep, and results of a marketing effort. Usually, one of two marketing tactics is used: search engine optimization  SEO vs PPC services. This article will dive deep into the key differences, pros and cons, and importance of SEO and PPC services. And businesses can choose the best strategy for their venture.

Professional SEO Services Defined

Search engine optimization (SEO) involves optimizing a site’s content to rank higher among organic search results on internet browsers. This consists of improving different aspects of a website to rank higher for specific keywords, thus gaining more natural (unpaid) traffic. SEO’s purpose is to increase the ranking of a site on SERPs and bring organic traffic. 

However, this strategy depends on the content’s quality, on-page optimizations, and backlinks. According to a study, SEO generates 1,000%+ more visitors than organic social media. Professional SEO services provide lasting and reliable solutions. SEO is a cheaper method than PPC advertising in the long run. It is also suitable for businesses with constrained budgets because they do not pay per click.

Pros of SEO Services

High Credibility: Users consider organic search results more trustworthy. High rankings help build the integrity of the brand.

Cost-Efficiency: It is proven that SEO delivers long-term benefits as opposed to pay-per-click models. It is, hence, an affordable option.

Sustainable Growth: With time, building a strong online presence using SEO will gradually increase a company’s sales. According to a survey, SEO leads have a conversion rate of 14.6%.

Cons of SEO Services

Time-Intensive: SEO may provide good results several months after efforts were made with great persistence.

Uncertain Ranking Changes: As search engine algorithms continually change, the website position might require further modifications.

Competition: As SEO has become highly competitive, it’s difficult for brands to compete for high-traffic key terms within their sector.

PPC Services: The Strategic Pay-Per-Click Approach

PPC is one of the digital marketing strategies that includes payment on each ‘click’ of the advertisement. It enables an immediate appearance in the search results of search engines. PPC ads can emerge on top of SERPs for instant visibility when brands launch a campaign. PPC services also enable brands to completely control their advertising budget, as they allow them to set caps on a daily or even monthly basis. 79% of marketers believe PPC is very beneficial to their organization. The strength of PPC lies in its ability to focus on specific keywords and groups, allowing businesses to advertise to only the appropriate market.

Pros of PPC Services

Quick Results: For enterprises that need immediate visitors and conversions in a short period of time, PPC is the best option. According to research, Google Display Network advertisements reach up to 90% of internet surfers.

Precise Targeting: Brands can make their PPC campaigns specific to reach an audience most likely to convert.

Flexible Budgeting: With professional PPC services, brands can change their ad budget as performance dictates and allocate resources efficiently to areas that are performing better than others.

Cons of PPC Services

Costly Clicks: Even though PPC is instant, it is also costly. This is due to fluctuating costs per click that depend on competitors and specific keywords.

Dependence on Budget: Your budget is crucial for your PPC campaign’s success. A problem with cutting down on the budget is reduced visibility.

No Organic Traffic: Unlike SEO, it is an advertising method of attracting visitors, which is paid per click (PPC). Brands have to spend money to have a viewer visit your website.

Key Differences Between SEO And PPC Services

When choosing between affordable SEO services and PPC, businesses must understand the main differences between them for marketing their products to choose the right one. Let’s break down these distinctions:

1. Traffic Source

B2B SEO services are based on growing the amount of unpaid visitors through search engine rankings. Customers can simply click on the search results and come to the site. In contrast, PPC refers to placing paid traffic adverts at the top of the search engine ranking. Hence, you will pay each time an individual clicks on that ad.

2. Timing

SEO is not an overnight strategy. Effective work takes time. On the other hand, PPC  allows immediate results that match the needs of any ad campaign for more visitors.

3. Cost

SEO is an inexpensive approach as there are no charges. Nevertheless, money could be used to formulate content on SEO and start it. However, in cases of serious competition, PPC is very costly as brands can bid per click.

4. Sustainability

SEO provides sustainable traffic that lasts for a long time. It means that it provides a constant flow of visitors and leads. Meanwhile, PPC services are instant until a brand ceases the campaign or runs out of budget.

Why SEO & PPC Services Are Crucial for B2B Marketing

SEO is considered a long-term strategy as it may take a while for your website’s content to rank highly on the SERP. Nevertheless, this can get you to the top of the search results. In addition, not having to deal with an “Ad” tag right next to your link can make your site appear more credible. Although it may take a while, SEO has the potential to attract exponential traffic.

PPC advertising, on the other hand, provides faster results. If you’re willing to spend enough money, you can immediately appear at the top of the page. As a result, this may not be a realistic option for small firms with limited budgets. Ultimately, one isn’t inherently better, but brands should consider what’s best for their business. If they want to take a more long-term, sustainable approach, they should consider using SEO. Brands should consider pay-per-click marketing if they want to enhance their visibility quickly. A successful digital marketing approach can incorporate both of these.

The Future of SEO and PPC Services

With the changing digital world, SEO and PPC services are bound to evolve and innovate. That’s why progressive B2B marketers should remain ahead of these movements. As voice-activated devices increase, it will be more important than ever to optimize for voice search queries in terms of both SEO and PPC. Moreover, the ever-growing mobile phone use would highlight the importance of setting up websites that are friendly to mobilize PPCs. With the help of AI-driven tools, targeting will improve, leading to the effectiveness and optimization of both SEO and PPC campaigns. Additionally, it has been found that video is becoming increasingly important for SEO and even in PPC strategies, so brands should include video material.

SEO & PPC Marketing Agency

In reality, there is no either/or situation when it comes to SEO and PPC services. It relies on harmonizing and synchronizing them with the general strategic plan. SEO and PPC have their own advantages and challenges, while the top-performing B2B marketers that leverage the benefits have a good chance of success with the help of a skilled B2B SEO agency. Working with an agency like Market Pro will help you realize that SEO is vital for long-term success, while PPC offers instant results. We create an all-inclusive strategy involving site design strategies that generate traffic, involve the audience, and increase your revenue in due course.

 

Mastering Local SEO Services: Key Trends to Drive Business Growth in 2023

Are you ready to take your business to new heights in 2023? Then look no further because mastering local SEO services is the way to go! This comprehensive article will explore the major trends that are set to drive growth this year. Whether you’re a small local startup or a global corporation, optimizing your online presence is crucial to stay ahead of the competition. 

Understanding Local SEO

Local SEO refers to developing your website and online presence to attract more consumers from your local area. With the rise of mobile search and the increasing importance of personalized results, mastering local SEO services is essential for any business looking to thrive in its local market.

The Power of Local SEO Services

  • Enhancing Your Local Visibility
    Local SEO is about making brands more visible to customers actively looking for products or services in their area. Moreover, by utilizing local search engine optimization techniques, you can ensure that your business ranks strongly in relevant local search results, putting you ahead of the competition.
  • Building Trust and Credibility
    When potential customers search for local businesses, they often rely on reviews, ratings, and local listings to make informed decisions. Companies can cultivate trust and credibility by optimizing their online presence, leading to higher conversion rates and increased customer loyalty.
  • Targeting Qualified Leads
    Affordable local SEO services enable businesses to target customers actively seeking what they have to offer. Furthermore, by optimizing their website and content for local keywords, businesses can attract highly qualified leads more likely to convert into paying customers.

Also Read: The Future of SEO: 5 SEO Marketing Trends to Prepare for in 2023

Key Trends in Local SEO Services for 2023

  • Voice Search Optimization

In the era of smart speaker systems and automated assistants, voice search is gaining traction rapidly. Businesses have to modify their content to fit the conversational tone of voice searches in order to stay competitive. Additionally, they should concentrate on long-tail keywords and natural-sounding phrases frequently utilized in voice searches.

  • Mobile Optimization

Mobile optimization has been a crucial aspect of SEO for several years and continues to be a top priority in 2023. As more people use the internet through smartphones and tablets, a brand’s website must provide a consistent and user-friendly experience across all screens. Mobile-first indexing, responsive design, and fast loading times are essential for success. Moreover, the phrase “near me” has recently become extremely popular for local searches. The amount of consumers utilizing “near me” or “buy now” to identify local products or businesses has surged by an astounding 136% in the last year.

  • Google My Business Effectiveness

Google My Business (GMB) is an extremely effective tool for local SEO. 56% of local companies still need to claim their Google My Business presence. Businesses should ensure their GMB listing is complete and streamlined with precise business details, high-quality photos, and positive customer feedback. Also, they should regularly update their listing with new content and take advantage of GMB features like Google Posts and Q&A to engage with potential customers.

  • Online Reviews

Online reviews play a significant role in building a business’s image. Positive reviews can improve a business’s legitimacy and attract more clients, while negative feedback can harm its image. According to a study, 73% of consumers trust companies that have internet reviews. Furthermore, actively monitoring and managing online reviews, responding to customer feedback, and striving to provide an excellent customer experience are essential to building a positive reputation. 

  • Localized Content Marketing

Creating localized content tailored to a brand’s target audience can significantly impact its local SEO efforts. Brands should collaborate with a content marketing agency that can help them develop blog posts, videos, and other forms of content that address local interests, events, and concerns. This not only attracts local users but also positions the brand as an authority in its area, increasing brand visibility and engagement.

  • Structured Data Markup

Incorporating structured data markup on a business’s website aids search engines in better understanding and showing its content. Structured data can enhance a business’s local SEO by directly providing important details like business address, phone number, opening hours, and customer reviews in search engine results pages.

  • Social Media Engagement

Social media platforms are an excellent channel for connecting with your local audience and boosting your on-page SEO efforts. Working with a local SEO services company can also help in this regard. Moreover, it is imperative for businesses to engage with their followers, share valuable content, and encourage user-generated content highlighting the business’s local impact. Businesses can leverage the power of hashtags and location tags to expand their reach and connect with potential customers. According to an estimate, if a company cannot be found online, 62% of customers will dismiss it.

  • Influencer Partnerships

Collaborating with local influencers can help amplify the brand’s reach and visibility in the local market. Brands should look for influencers who share company values and have a substantial local following. By partnering with them, brands can connect with their audience and acquire credibility and exposure in their local community.

  • Local Backlink Building

Creating exceptional local backlinks is a crucial aspect of local SEO services. Businesses must look for opportunities to collaborate with a B2B SEO agency and local organizations, participate in local events, and sponsor local initiatives. These activities can not only generate valuable backlinks but also establish the business as an integral part of the local community.

  • Hyperlocal Targeting

As search engines continue to refine their algorithms, hyperlocal targeting is becoming increasingly important. It is vital for businesses to optimize their website and content for specific neighborhoods or areas within their city. Subsequently, they must use location-specific keywords, create dedicated landing pages, and tailor their messaging to resonate with the hyperlocal audience.

Final Thoughts

Mastering local SEO services is an essential step for businesses aiming to drive growth and thrive in their local markets. And Market Pro works to put your business on the map with our SEO services. By staying up to date with the key trends in local SEO, optimizing your online presence, and engaging with your local audience, you can position your business for success in 2023 and beyond. Start working with us and watch your business soar to unprecedented levels in the fierce world of local SEO!

Contact us today here!

A Sneak Peek Into the Fundamentals of SEO

Have you ever wondered how content ranks on Google and other search engines so easily? Well, it’s easier said than done. A lot goes around ranking content on Google and other search engines, and that is where SEO comes in. (Yes, SEO is actually how you, I, and anyone else have ever been discovered).

In this blog, you will learn basic information regarding SEO and what goes around it.

What is SEO?

SEO is the abbreviation of “search engine optimization.” But what does it really mean?

Well, SEO Search Engine Optimization is the optimization of the search engine to help a website or piece of content rank higher in the Google search engine (yes, that’s really it!).

What is the Difference between SEO and Paid Advertisement?

The main difference between the two is that for SEO, one does not have to pay to rank the content; rather, it involves organic ranking. In simple words, search engine optimization refers to optimizing a piece of online content in such a way that Google displays it at the top of the page, particularly in the top 10 search results.

For example, if a person searches for a “pizza recipe” in Google, they are probably wanting to know the recipe to make it. If you wrote an article on making pizza, then you can get your content ranked by making it easier for people to find your recipe. But if you are talking about the flavors of pizza rather than the recipe, then your content won’t get ranked in the search results for “pizza recipe.” There are multiple aspects to getting content ranked on Google, and that is what SEO is all about.

When compared to other search engines, Google is used as a search engine 69.8 percent of the time, according to Net Market Share. 

Therefore, in order to understand how to rank higher in search engines, we need to look into the fundamentals of SEO. (Basically, what the blog is about)

Fundamentals Of SEO – On-page and Off-page SEO

On-page SEO and off-page SEO are equally important in building valuable ranking content. (Yes, there are types too but don’t worry, it’s not rocket science).

On-page SEO

When wanting to improve the ranking of content, on-page SEO is critically important. Having keywords in your web pages and websites, writing high-quality user-oriented content, regularly uploading content, and having keywords in metatags and titles are some of the on-page SEO demands to look out for.

Also, Read More About Content Marketing in 2023.

Off-Page SEO

Off-page SEO is responsible for optimizing a website outside its domain, such as earning backlinks. In other words, it means creating relationships that people would like to share. Although it’s hectic, it’s an essential part of SEO success.

Black Hat Vs. White Hat SEO

There are some people who go for quick results, which is a risky process. In SEO, this term is referred to as black hat SEO’. Black hat SEO revolves around keyword stuffing, link scraping, and other sneaky tactics to rank content quickly. These tactics can result in the content ranking faster, but it may soon de-rank.

On the other hand, white hat SEO builds a sustainable and long-term online business presence. If a business focuses on “white-hat” strategies, it can get free traffic that is likely to stick around.

Black Hat Tactics

Duplicate Content

When wanting to rank for a specific keyword, websites duplicate the content. Their sites try to stuff the keyword multiple times in their text and publish the same content. Google, on the other hand, penalizes content that is duplicated.

Invisible Text

A black hat SEO strategy of invisible text is to include heaps of keywords at the bottom of the article. The font color of the keyword is then colored the same as the background. But Google’s algorithm can recognize this strategy and quickly penalize such content.

Stuffed Keywords

Keyword stuffing is commonly used in many articles, and the tactics are improving over time. Websites stuff keywords in the text where they don’t even belong just to increase SEO. Evidently, Google also penalizes content that does not seem natural.

Redirecting Traffic

There is always a right and wrong way to redirect content. The wrong way to redirect content is to purchase a bunch of keyword-rich domains and redirect all of them to one specific site.

Poor Link Building

Website owners buy packages from different freelancing platforms that promise them links in exchange for money. These links aren’t authoritative, so they don’t help the site’s domain authority. Only relevant sites that have content related to the website’s niche will increase domain authority.

Gray Hat SEO

Most people have heard of white hat and black hat SEO, but only a few know about the gray hat SEO strategy.

Gray hat SEO strategy means that it is in between both the black and white hat strategies. Gray hat SEO is nearly as manipulative as black hat SEO, but it is legally right.

Google has said in the past that it is not a big fan of guest blogging for link building. But there was much more to its statement than what it originally said.

For instance, if websites post content through guest blogging to increase their brand recognition, build awareness, and produce worthwhile content, then Google is a big fan of their content. So, when this kind of guest blogging is done on websites with relevant niches, links to the original site are also made.

Content

The famous term, “Content is king,” has been viral for several decades, which has been proven right over time.

Why?

User on Google is only satisfied when they find the right content they are looking for. When a person searches for “workout to lose weight,” Google puts all of its efforts into showing them what Google thinks is the best workout to lose weight. It doesn’t just look for workouts with the most calories burned or the easiest workout or throw a bunch of fitness gyms nearby. Instead, it tries to give you the most effective workout that will help you achieve your target, one that has had more consistent views and ample time spent.

Google is designed in a way to provide individuals with the best possible experience when searching for something. In short, the search engine is optimized to provide the best possible content.

But what does it really mean in terms of SEO?

Well, it means that websites need to generate the greatest content of all time to do well with SEO.

Elements of Content – QIC

  • Quality
  • Intent
  • Consistency

Quality

Quality content is a type of content from which users can benefit in multiple ways. For instance, if your title says “How to boil an egg?” and in the blog, you are talking about its benefits, your user will bounce to other websites instantly. But, if you step-by-step guide your user into the basic details of boiling an egg, your content will actually hold worth. Therefore, any blog that solves the problem of the individual is likely to be quality content.

Intent

The user’s intent is much more valuable than the content, in literal terms. This means that Google wants to understand what a person is searching for when they type in something. Similarly, content creation is based on the intent of the user.

The biggest content flaw is that it tricks the user into clicking and then doesn’t do what the user wanted. It not only directs the user to other pages but also de-ranks the content or maybe blacklists it.

Consistency

Multiple content writing platforms have set a benchmark for creating consistent content. Consistently publishing new content and updating old ones improves Google rankings.

Google thinks a site is authoritative if it has consistent content, and updating previously published content makes it more accurate and fixes broken links. These techniques make sure that Google maintains the rank of the blogs.

Keyword Research

Keyword research is the most important fundamental of SEO. Unfortunately, most businesses think that keyword research is a one-time process and they stop doing it. But because trends change all the time, keyword research is an ongoing process that needs to be updated often. SEO experts are continuously doing keyword research and updating their SEO content accordingly.

SEO keyword research is performed for two main reasons: to rank content on Google and to create niche-related content. Keyword research provides SEO experts insights into what users are searching for and how often they are searching.

Keyword Selection

After keyword research comes keyword selection, which is equally important. Knowing which keyword to use to target the right audience is the art of an SEO expert. It is crucial to understand the intent behind the keyword to understand how competitive it is related to the topic.

  • Choosing the right keyword –

    The right keyword to target an audience wanting to expand their online business with a $50000 investment will be “online business growth with investment” or similar keywords. This keyword will mostly be used by people who want to invest money in growing their online business. It will not target those individuals who have nothing to invest in and are looking for business development tips.

  • Competition Analysis –

    There are some keywords that are difficult to rank due to their widespread use in the market. It is possible that the keyword you may have selected is the right one in terms of niche, but the competition to rank is high. Your competitors are already ranking it. What could be done in these situations is to rank your content as the second best. Then, gradually increase your keyword ranking for the first one. It’ll build authority with Google and also target a keyword your competition is not ranking for.

HTML

The site’s HTML is very important when keeping the fundamentals of SEO in view. Why? Because without proper headings, tags, titles, and subheadings, it’ll be difficult for Google to understand what the blog is about.

Usually, when individuals discover that HTML is part of SEO optimization, they get confused. But HTML for SEO is nothing more than changing tags and descriptions. It is not about understanding the HTML code.

Let’s have a detailed look into the elements of SEO HTML.

  1. Title tags: A title tag is what appears on the search engine of Google when someone searches for something.
  2. Meta description: It is a small description of the blog in 156 characters. It portrays what a blog consists of and is responsible for enticing the reader into clicking on the link. The text must contain the main keyword of the blog to rank the blog on the first page.
  3. Subheadings: H1, H2, and H3 are responsible for enticing the reader into reading your full blog. It also ensures that your reader understands what is inside your blog and what a relevant section is talking about. Your subheadings should strategically include keywords and it should feel stuffed.
  4. Alt-text: When incorporating infographics or images into an article, alt text enables users to recognize what the image is about. You can also insert keywords in the alt text as an SEO strategy.
  5. URL Slug: URL slugs are responsible for telling google what the blog is about. You can add your keyword into the slug as an effective SEO strategy.

Why are the Fundamentals of SEO so Fundamental, if that even makes sense?

All types of content need SEO marketing incorporated into them to be able to let search engines discover your content and that too, know what the content is about. It makes it easier for the content to be ranked and discovered, not just by the search engines but also by the people who are going to give it a read (isn’t that why we write content?).

Nevertheless, the fundamentals of SEO are a very vast topic that cannot be compiled into one blog. There are many more minor details that are essential for an effective SEO strategy. The SEO marketing journey is a continuous process that cannot be achieved through shortcuts. With the right SEO strategy, websites can rank highest and stay at the top for as long as they want, provided they don’t opt for black hat SEO.

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