Retention Rate is the New Engagement Rate | A Tectonic Shift in Metrics
Do you know that acquiring a new customer is 5 to 25 times more expensive than retaining an existing one? For a long time, businesses have been chasing clicks, likes, and shares - the attention-grabbing numbers that show how people interact with them. However, “Your content shouldn’t be an ad–it should be an answer” is… Continue reading Retention Rate is the New Engagement Rate | A Tectonic Shift in Metrics
