Drip vs Nurture Campaigns: What’s the Difference and When to Use Them

Paid ads aren’t the only strategy for winning back customers. Social platforms like LinkedIn and Facebook often fall short in one-to-one communication, encouraging marketers to explore alternative methods. While social media channels provide broad reach, they lack the personalized touch. This is where B2b email marketing shines. Far from being a desperate measure, it delivers… Continue reading Drip vs Nurture Campaigns: What’s the Difference and When to Use Them