The Most Followed Advertising Trends Shaping the Second Half of 2024

Advertising has revolutionized in the past few years. The uninvited presence of the pandemic shifted gears for advertisers, who must find new ways to balance the tight gap between capturing the wary attention of internet prospects and keeping up with technological advancements.

AI, real-time data analysis, and augmented or virtual reality(AR/VR) have changed advertising. Approaches like “Fast Advertising” show how leveraging real-time data, current trends, and immediate opportunities can lead to highly relevant advertisements. 

Below are some of the disruptive advertising trends for 2024, which are reshaping businesses’ digital presence for good.

1. Videos Ads Facing New Adjustments

Video advertising has already proven to be efficient for businesses. This is due to one singular reason: mobile devices. Since the rise of mobile users swarming the internet marketplace, marketing campaigns have changed forever. 

Video Advertising Mobile is projected to see a significant increase, with an estimated growth of 72.15 billion U.S. dollars from 2019 to 2028.

Video ads are getting shorter and shorter…

Yes, since the rise of Gen Z, companies have started encouraging the creation of shorter, concise, and digestible ads. The idea is to describe lengthy, complex topics using visuals and catchy texts. 

Cutting videos to shorter formats makes it difficult for Software-as-a-Service (SaaS) and Fintech companies to describe their intricate products clearly. This way, bite-sized video ads in the sequence of back-to-back ads are becoming the new norm for advertisers and one of the famous mobile advertising trends.

However, it’s stated that brands should not exceed their Facebook and Instagram ads by more than 45-60 seconds because most adults claim to close videos after 20 seconds. 

Companies are leveraging digital advertising trends to repurpose user-generated content, aiming to create engagement, build trust, and enhance authenticity with their consumers. These ads often cover topics such as:

• Brand backstory videos
• Demos and tutorials
• Product features videos

Soundless Ads Becoming a New Advertising Norm

Well, to be honest, video ads with volume are a bit annoying. Users are already hesitant to see the ads, and the full volume coming with that package takes them off-guard and swiftly gets swiped right below their eyes.

As it turns out, more than 50% of users prefer to turn off the sound for video ads.

To better cope with this situation, out-stream ads have become the new norm of video advertising trends. 

In fact, social platforms like LinkedIn are already utilizing this advertising approach for video advertisements. Because of their knack for adapting contextual approaches, out-stream ads automatically start playing without sound when the user scrolls over them and pause automatically when the user scrolls past them.

Most of the time, advertisers aimed at hitting the air aimlessly and not utilizing programmatic advertising leads their ad’s impact to nowhere.

2. Social Media Advertising Trends in 2024

Social media’s approach to short video ads has already been discussed, but more things are gaining influence and hold on popular social media platforms. 

Rise of Authenticity

Authenticity has become a significant part of businesses in the thriving social media space. Seeing the importance of authenticity and relevance among consumers, many brands focus on working with micro-influencers instead of renowned celebrities. 

Authenticity cannot come from fancy words in branded advertisements. Instead of cracking the code of authentic messaging, brands are balancing their advertising models with branded content and user-generated content, which better conveys the human side of the message and creates trust among consumers.

Influencer marketing has also become a part of social media advertising. Consumers are likely to trust a renowned personality who discusses brands from their perspective, ultimately creating humanized connections and forging authentic experiences.

3. E-commerce Advertising Trends

Amazon Becomes a Central Hub For E-commerce

Amazon has been dominating the e-commerce ad space for the past several years. Brands are experiencing better engagement rates and conversions through Amazon’s ads. Amazon’s growing ad revenue and high return on investment (ROI) enable brands to utilize their presence compared to organic Search Engine Optimization. 

With millions of internet users visiting its platform, Amazon Advertising has emerged as the leader in retail media advertising, with global sales reaching $575 billion dollars. 

Brands are investing a good chunk out of their budgets to get sponsored ads at the top of Amazon pages. 

4. Mobile Optimization Takes Center Stage

Brands are constantly hunting to tap the Gen Z marketplace, which automatically signals them to craft their global digital advertising campaigns optimized for mobile users. Gen Z makes up most of the online audience and searches their related queries mainly through mobile devices.

Hubspot studies claim that 55.4% of online shoppers prefer to purchase using smartphones.

This figure forces marketers to ensure their ad campaigns are fully optimized for mobile users and catch their attention with short-form videos. At the same time, it ensures that the videos they publish on websites are optimized for mobile users.

5. The Rise of Mobile Gaming Ads

Studies show that many users are likely to see in-game display ads instead of ads on the internet. 

In-game ads are mostly known as reward ads, which makes them more effective as they are typically placed at natural pauses and transitions within a game. This doesn’t disturb the user’s experience, yet it takes the full screen to show its existence.

Reward ads are more efficient than typical banner or internet ads because users, in return, get some points, extra bonuses, or game-related benefits.

Many niche brands, like healthcare and consumer-based brands, acknowledge gaming ads’ influence and use them to increase engagement rates.

6. AI’s Promising Role in Advertising

Yes, AI and machine learning have not left the advertising space, either. Since the emergence of artificial intelligence, this technology has become widely recognized in marketing and sales campaigns. 

Helping marketing and sales departments analyze data to create automated processes to ease their advertising operations.

On the other hand, programmatic advertising and Google ads services have helped businesses create highly personalized ads that match their users’ preferences and reach them at the right time and place. 

AI’s presence has helped businesses increase their ad impressions, Click-Through Rates (CTRs), and targeting strategies. AI is helping marketers optimize their media ad campaigns and is useful in creating ad copy and campaign ideas.

7. User-Generated Content Becomes a New Phenomena 

Shopify claims that user-generated ads achieve 4x higher click-through rates than branded content ads. 

User-generated content ads effectively catch internet users’ attention through texts, images, or videos. Users appreciate the end-users’ written words and content rather than the brand’s fancy words and content.

On the other hand, UGC also saves businesses’ advertising budgets by utilizing end users’ content and materials, which frees them from investing their resources in creating branded ads. Therefore, this trend becomes a win-win situation for brands, as they will yield better customer responses and cut advertising costs.

Final Thoughts: Keeping Up with Advertising Trends

Keeping updated with advertising trends is the only way for businesses to thrive in this digital bubble. Whether companies provide social media management services or search advertising, understanding and developing a knack for utilizing evolving trends is the only way to grow and sustain in the advertising landscape.

Partner with Market Pro to elevate your marketing campaigns. Whether it’s enhancing your media presence or growing your brand on Amazon, we’re experts at navigating the modern advertising landscape. 

Contact us today to propel your business to new heights.