How To Outsource Web Design Effectively: The Complete Guide

How To Outsource Web Design Effectively
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Your website is the first thing users encounter, and its design and functionality are probably the following things that determine if they will stay or bounce. 

A well-designed website is a necessity for every business now. Like back in the day, your store used to put a first positive impression on your customers. Now, your website is an initial forefront that gives a glimpse of your products and services.

Yet, despite its importance, many businesses struggle with outdated designs.

Some websites still look like 90s commercials… We’ve faced this challenge, too, but more on that later!

Hiring in-house designers can be costly, so startups and small businesses often outsource web design agencies or freelancers. However, it doesn’t mean companies can sleep on outsourcing third parties because it comes with a lot of research and thoughtful planning, too.

Its success hinges on how you communicate your needs, how experienced the outsourcing agency is, and how you respond actively throughout the process. 

It may sound overwhelming, but you don’t need to, as this blog will provide key insights into outsourcing web design services effectively.

Reasons for Hiring Web Design Agency

Outsourcing third parties for your branding doesn’t damage one’s image. Many businesses outsource services to focus on their other core activities. It’s simply a logical way to escape from the additional workload of activities that can be managed by third parties. 

Why outsource web design?

Better Option Compare to Hiring In-house Resources

The median annual salary of web developers and digital designers is over $90,000 annually. It usually costs companies a hefty price tag besides covering in-house employees’ health and benefits.

Conversely, Outsourcing freelance web designers on popular platforms like Fiverr and Upwork usually costs around $30-80 per hour. Similarly, if clients pay per project, designing a website will cost around 5k. Therefore, considering this analysis, outsourcing the web design services seems more logical in reducing costs.

Knack of Understanding Human Psychology

Did you know that 38.5% of web designers say that old design is the foremost cause why users leave a website?

Web design agencies have professionals who know how to tap into human psychology and create everything by keeping their target audience in mind. Without appealing design and visuals, the website’s content and messaging hold no value and fail to resonate with customers’ needs and behaviors.

Web designers know the ins and outs of the industry and understand which designs, color schemes, and visuals your target audience prefers.

Also Read: Creative Website Design: 8 Strategies to Improve Site Structure

Gives True Meaning to Stellar User Experience

Web design companies have proven expertise in optimizing websites and their overall digital presence apart from designing websites. A better-designed UX website ensures visual mastery and plays a key role in lead generation and conversions. 

If your website is fast, updated, and appealing, the robust UX website will encourage users to stay connected and engaged with customers. The more customers remain on the website, the better the opportunities are for businesses to improve their revenue pipeline.

How Cost Varies in Outsourcing Web Design?

There is no particular cost for outsourcing website design. Their costs vary with certain factors. Here are some of the elements that sway the costs.

  • The Complexity of Business Work– It depends on the intricacy of business websites, whether they need single-page or multi-layered websites with multiple functionalities and integrations. The more website pages or features there are, the more it costs businesses.
  • The Complexity of the Design– The design’s nature is aligned with the cost segments. If designs are template-based with limited customization options, they will cost less than custom web designs that require more experienced designers’ expertise. 

Most of the US-based businesses are actively searching for web design assistance. According to Design Rush, some of the ways U.S. web design agencies charge their services are:

  • Hourly rates: $60-$170 per hour
  • Project-based: $1000-$50,000   

Below is the chart showing web design hiring costs by region 

web design hiring costs

How to Select The Right Web Design Agency 

Businesses cannot sleep on hiring a web design partner who will magically do all of their work without the proper planning and preparation from both sides. Brands must do their homework to clearly identify their goals and what they want to achieve in the short and long run. 

Figure Out Your Goals

Every business has a certain goal behind outsourcing agencies for any service. Therefore, it’s crucial for companies to filter out their needs and determine their goals. 

  • What is their website currently lacking? 
  • How are they looking to transform the website?
  • Are they looking to build a new website or redesign the existing one? 

By knowing objectives, brands can better plan, structure, and convey the design process that aligns with their strategy. Whether the aim is to boost sales, generate traffic, or improve overall brand awareness.

Clarify Your Expectations

To get better outcomes from the outsourced project, the business and outsourcing party must set clear boundaries to avoid any future blame games. 

  • Businesses need to specify the volume of the website, which means no. of pages, custom-made designs, and more.
  • Brands need to clarify payment options and the payment procedure cycle.
  • They need to stay clear on the number of revisions– sometimes, in the case of freelancers, they have certain conditions for this matter.
  • Companies need to define the budget depending on the complexity and magnitude of their work.
  • Brands must set the timeline on the dates they expect all the deliverables. 

Select the Candidates Through Social Proofs and Portfolios

Businesses need to research the expertise and experience of potential freelancers and agencies. Shortlist them based on their pricing flexibility, market expertise, and customer reviews. Brands need to see real-time work samples, their quality, and the number of websites they have worked on before. 

Some of the ways to explore your potential client’s work are:

  • Behance is an ideal platform for brands to examine the professional work of website designers. Businesses can see outsourced agencies work on this platform to reach a consensus on their expertise.
  • Case studies are another simple way to understand agencies’ or individuals’ work. See how they solved the previous company’s design problems and how satisfied their customers were with their services. 

Conduct Thorough Interviews With The Team

Businesses need to conduct in-depth interviews with their selected candidates. They need to ask them all the relevant and important questions. See how passionate, interested, and invested they are in the company’s goals. Business owners can also ask for free or paid website design demos to determine outsourced party expertise and knowledge. 

Review the Contract Agreement 

Before putting the foot on the pedal, thoroughly review the contract terms and conditions first. One should clarify the deadlines, deliverables, revisions, and payment cycle. 

After seeing that both parties are on the same page regarding their responsibilities, it is time to initiate the partnership and give the green signal to the selected candidate.

Final Thoughts: Why Choose Market Pro as Your Next Web Design Candidate?

We practice what we preach– let me show you the transition Market Pro has made in redesigning its website. Here it is what I talked about in the start:  

Why Choose Market Pro

Why Choose Market Pro?

Pretty good, huh?

Well, that’s not it. Our experienced web developers and digital designers have the knack to craft your website’s design from scratch or redesign it to give a unique, fresh, and MOJO presence. 

So what are you waiting for? Your website’s revival is one click away. Contact Market Pro today!