Boost Your Content Marketing ROI: Key Metrics and Tips

Imagine you are a B2B marketer and you want to know how much revenue you will generate through your content marketing strategies. You allocate a specific budget for your campaign. You invest time, money, and effort into creating the most engaging blog posts, social media updates, and videos. Now, you are excited to know how much these efforts will pay off. 

Content Marketing ROI is similar to your financial report card. It will tell you how much revenue you have earned when compared to the money you have spent. This value is usually shown in the form of a percentage. It is really important for brands, especially if they want to compete in the market. 

Did you know that around 72% of companies have attributed their success to keeping a regular tab on their content marketing ROI? Not only that but around ¾ of all B2B marketers have a content marketing strategy that values ROI.

In this blog, we discuss what is content marketing ROI, how it is calculated and tips and tricks to design a content marketing strategy that generates a higher ROI. 

What is Content Marketing ROI? How is It Calculated?

Content Marketing ROI helps you assess your content marketing strategies and make adjustments to them. It is a good metric to judge whether your strategy is working. 

A positive ROI will suggest that your content marketing efforts are profitable. On the other hand, a negative ROI will require you to change your strategies. 

Features to assess your content marketing ROI

Before you assess your content marketing ROI, here are some important questions to ask yourself. 

• How much money am I spending on content creation?
• How much revenue is being generated?
• What are my lead generation and conversion rates?
• How good is my customer retention and engagement rate?
• What is my overall traffic and user engagement metric?

How do you calculate Content Marketing ROI?

You spent $10,000 on content marketing and earned $40,000 from it.

To calculate ROI:

ROI=(40,000−10,000/10,000)×100=300%

This means you made 300% more than you spent, showing a very successful return on your investment.

How to Boost your Content Marketing ROI: Best Tips and Tricks

1. Supercharge Your Investment: Spend Smarter, Earn More

One of the biggest mistakes brands make is that they think they can get massive results without spending a good amount of budget. The global content marketing market is expected to see a growth of $417.85 billion dollars between 2021 and 2025. You can imagine how much brands are willing to spend on this strategy- and you need to do it as well. 

To ensure higher b2b lead generation, focus on high-impact areas that drive the most revenue and engagement, such as short video content and blogs.

Getting new customers on board can be quite challenging. Fintech digital marketing can help you gauge the interest of new customers by educating them and catering to their pain points. Learn all about fintech marketing here. 

2. Crafting Content That Converts: Creation & Distribution Tips

Creating high-value content is just the tip of the iceberg. To ensure success, you have to distribute this content across high-performing platforms such as LinkedIn, which delivers the best value (84%) according to most B2B marketers. 

Smart content creation and distribution are essential to driving good ROI. For example, a smart marketer would know that sharing content on Twitter is no longer as significant. Alternatively, they would know that using TikTok for content distribution will generate much better value for their brands. 

However, not every platform is right for every business, and marketers need to do thorough research before finalizing their distribution channels. 

3. Engage to Succeed: Capturing User Attention & Loyalty

Understand and cater to user preferences to keep your audience engaged. Make sure that you are tailoring your content to their needs, encouraging deeper interaction, and building long-term customer relationships.

According to the latest statistics, users are more likely to engage with your brand if it uses micro influencer marketing. Moreover, around 90% of marketers believe that short video content helps improve user engagement with their brand.

Additionally, gamification marketing techniques using interactive posts in the form of polls and interactive infographics also generate more engagement and result in a positive ROI.

4. SEO Power Play: Dominating Organic Search

Optimize your content for search engines to increase organic traffic. Effective SEO strategies

• Enhance visibility
• Attract quality leads
• Improve your content marketing ROI over time

Marketers rely on SEO because it is able to drive 1000% more traffic than organic social media. Moreover, according to Hubspot, 60% of marketers believe that inbound SEO content helps them with the highest leads and ensures a 14.6% close rate.

5. Social Media Magic: Amplify Content Reach

Social media content is an important tool to increase your content marketing ROI. take the example of an international brand such as Nike. Nike used its #JustDoIt campaign on Instagram, Twitter, and Facebook. 

It created compelling posts that its users shared online, thus generating massive engagement. Similarly, companies like Cohort Max also use Social media content to become thought leaders in the industry. By regularly posting its news and updates on LinkedIn, Cohort Max is able to generate massive engagement on its social media platforms in no time. 

6. Email Marketing Mastery: Personalize to Profit

Email marketing that ensures a personalized experience for the user is an important tool for any brand’s revenue marketing strategy. Around 70% of marketers believe that personalization increases sales by 20%.

Moreover, targeted content on emails also helps bring more users to your website, thus increasing conversion rate optimization. On the other hand, segmented campaigns increase revenue by 760%.

Why is Measuring Content Marketing ROI so Difficult?

Measuring content marketing ROI can be difficult, especially if you are a large enterprise with a massive marketing budget. content ROI assessment is difficult because many marketers make the mistake of assessing budget returns with sales revenue. This is the wrong approach. 

Not every piece of content results in a conversion or a sale. Most brands use content marketing as a top-of-the-funnel approach to build a community of users and develop thought leadership. 

So, what are some other challenges marketers face when measuring ROI? Here are some:

1. Difficulty in attributing conversions: Many brands find it difficult to attribute their sales and conversions to a specific content piece they published across multiple touchpoints. 
2. Content has a long sales cycle: Content marketing takes a long time to generate revenue and show results. This makes it harder to link content to revenue. 
3. Inconsistency in Metrics: Most B2B marketers adopt a diverse range of content marketing strategies. The lack of standardized metrics can make it difficult to assess results. 
4. Existence of Intangible Benefits: content marketing ROI is just one way to assess content performance. Companies often ignore intangible benefits like brand awareness, customer trust, and engagement. 

Increase your Content Marketing Revenue by 5x with Market Pro

Content marketing is effective, and it is here to stay. The projected value of content marketing is around $600 billion, with the numbers growing in the upcoming years. According to 74% of companies, content marketing is one of the best tools for lead generation. It not only captures user attention but also helps with conversions. 

Whether you are a startup or an enterprise looking to build a foolproof revenue marketing strategy, Market Pro has your back. Over the years, we have dealt with clients across the spectrum, helping them enhance conversions, sales, and revenue from their content marketing efforts.

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