Mpro 
10 May 2024 
7 min read 
Social media has become an undeniable force, with 5.44 billion internet users worldwide weaving it into their daily lives.
Considering their rise, businesses and marketers, as usual, examine this place as a goldmine for marketing and branding purposes and begin treating it as one of their integral marketing channels.
Although their outgrowing presence has taken marketers by storm, their ever-changing social media algorithms and trends still give marketers routine doses of shock. Their evolving trends demand a deep understanding of data and constant tweaking of social media marketing strategies to stay ahead.
This article will cover 8 of the most important social media trends that need to be aware of in 2024.
1. The AI Revolution in Social Media Channels
Again, AI is it, and social media platforms are also not alone in the ground-breaking trends and use cases of artificial intelligence (AI). Seeing human elements and personalization touch in AI models delves readers towards understanding and commending its potential.
Many businesses are adding AI use cases to their social media customer support activities and even leveraging AI image-generation platforms for editing images in 2024.
Although AI receives all the praise, Gen Z and old peers still hesitate to appreciate AI-generated content when they see it. So, businesses need to understand the content flow and its limitations to get the most out of AI.
Businesses need to determine what type of audience they cater to in their content, what content tasks they need to delegate to AI, and what needs the more humanized lead. With the right AI policies and rules, businesses can entertain their audience while keeping their social media marketing game solid.
2. Engaged Social Media Community Do Wonders
Social media content no longer follows a set-and-forget model. Businesses must ensure that their content makes waves and connects with their audience.
Ever since the rise of social media presence has given new hope and opportunities, it has also created immense difficulties and competition when it comes to tapping into the minds of brand consumers. Posting content with the hope of some magical returns will no longer be a crucial element for community building for all brands looking to increase their brand recognition and awareness.
57% of community professionals track their monthly active users, the most popular metric for online communities. Businesses that consistently host events or create online communities have a better chance of engaging with their audience.
3. Short Form Video Content is the Way to go for Brands in 2024
Short-form video content continues to rise in social media as business growth and visibility depend on their performance.
Businesses are showcasing their values and offerings to their customers more with a 30-second video than any blog/article or social post will ever do. In 2024, short-form video content will dominate internet traffic, capturing an estimated 90% share.
So what does it say? Short-form video content will reshape social media marketing in Business-to-Business (B2B) and compel brands to notice their crucial presence or suffer a painful loss.
4. Micro-influencers are the New Face of Influencer Marketing
Many influencer marketing businesses are ditching macro-level influencers and famous internet celebrities. Many companies prefer influencers with fewer followers and social media presence than other highly famous macro-influencers, which is the push towards quality, relevancy, and deeper customer engagement levels.
Micro-influencers with 1000 to 100k followers generate the best engagement rate, which makes them the first choice for personalized campaigns.
Micro-influencers, with their tight-knit engagement prowess, tap into a niche-specific audience. They seem more manageable to work with, prove affordable, and are more reliable for establishing long-term relationships. With most brands admitting the importance of influencers’ presence for their brands, it’s high time for businesses to choose which influencers best serve their purposes.
Suggested Read: 7 Key Elements of a Successful Influencer Marketing Strategy.
5. Brands Social DM’s Proves to be Goldmine for Customer Support
It’s high time for social media brands to make their social Direct messages (DMs) a hub for better and more responsive customer support. Visitors are less likely to email or visit their websites for additional queries when they can hop on the social media chat section and ask their desired questions.
37% of social media consumers expect their questions or complaints to be answered within 30 minutes.
Most social media marketers and businesses see the potential of social customer support; in 2024, it’s the right time for companies to establish their proper customer service channels.
6. Authenticity Will Win the Customer’s Approval
With the rise in competition and massive saturation among the same markets, customers are becoming increasingly savvy, easily catching inauthentic and overly promotional content in their feeds.
Social media users don’t care what a brand does or what its beliefs are until it taps into their conscience with its relevance and arouses their interests. That’s where authenticity comes in because nothing turns off users more than brands trying to create relations without adding value or a relatable reason. Brands’ relevant and interactive presence with user-generated content in the form of views and testimonials proved beneficial for their efforts.
Another part is the funny and interactive content that will dominate social media engagement in 2024. Brands are working towards making funny, relatable content, intending to interact with their customers at a higher level.
7. Social Media’s Thriving Presence on E-commerce Platforms
Social media platforms allow buyers to buy directly from their stores, enabling an in-app shopping experience.
With the rise of social commerce on TikTok and other specific social media platforms, businesses are working hard to generate sales from these platforms. With the presence of TikTok shops and social commerce stores, they are also earning immense benefits now.
Many brands on Instagram and TikTok enable customers to search for and buy products without leaving their apps. There is no better time for brands to test this marketing model and use their social presence as an in-app shopping environment for their customers.
8. Social Media Platforms Dethroning User’s Search Preferences
Social media platforms and applications are increasingly popular because they allow people to show search intent and continue their hunt or search for products instead of merely depending on search engine platforms like Google and Bing.
This changing pattern compels businesses to tweak and improve their social media strategies to ensure that their social presence appears and presents perfectly for search purposes.
With famous social platforms like Instagram and Facebook, users can efficiently conduct their search instead of going through tons of search engine links before finding any suitable option.
This behavior and contrast make businesses optimize their content on social media and become the first choice of their consumers with their relatable and adaptable social media management service.
Keeping Up With Ever Changing Social Media Marketing Trends
Many businesses ignore the importance of social media trends and, as a result, face severe repercussions in terms of managing their brands and their reputation. In this fast-paced world, with everyone glued to their smartphones, brands must ensure what their audience is looking for and how their brand presence solves their needs with their uplifting and authentic presence.
At Market Pro, your social media presence can soar to new heights with our innovative strategies designed to elevate you above the competition. Our profound modern tactics and ground-breaking approaches ensure you stand out and connect with your audience like never before.
