Have you ever wondered how the top-ranking websites dominate the search results every time? How do they ensure that their content ranks at the top? What’s their secret formula? The answer lies in effective SEO management.
Google uses around 200 ranking factors in its algorithm for ranking websites. This means that your SEO efforts need to be really strong if you want to outdo your competitors.
In the current status quo, businesses are putting in a lot of effort to drive traffic to their websites. They are prioritizing search engine optimization efforts and Outsourcing SEO management in order to get ahead in the game.
In this blog, we will explore what SEO Management is, how it is done and why companies need to outsource SEO Management services in order to generate better results.
What is SEO?
Before we learn what SEO Management is, it is important to understand the key features of SEO.
SEO is optimizing websites so that they rank higher in the search engine results. This is crucial because companies often want to rank on the first pages as they realize that only 1% of the total users go to the second page of the search results.
Search Engine Optimization thus involves improving site structure, content, and technical aspects of a site to help attract organic traffic. Key elements of Organic SEO include:
- Keyword Research
- On-page optimization
- Content Creation
- Link Building
- Mobile Visibility
Effective SEO helps businesses reach their target audience by appearing prominently in search results. This helps drive more traffic and potential customers to their sites. All in all, it is an essential strategy for digital marketing, aiming to improve both the quality and quantity of website traffic.
What is SEO Management?
SEO Management involves overseeing and implementing effective and diverse strategies to improve a website’s ranking within popular search engines like Google, Bing and Yahoo. Moreover, it involves continuous monitoring, optimization and updation of SEO practices so that they align with the algorithms of search engines.
Goals of SEO Management
- Modify your strategy for maximum results
- Achieve marketing, sales, and business goals
- Generate good ROI on your investment
Since many companies do not have internal marketing departments that have a good knowledge of local or enterprise SEO, they partner with an outside agency for SEO Management. When companies outsource SEO, managing their website traffic becomes a headache of the agency. Isn’t that great?
What Services Does SEO Management Offer?
SEO companies and agencies perform a plethora of diverse services for their clients. The range of the services they offer depend on how much the client outsources. Here is a range of the services offered by SEO management.
- Organic SEO Services
- Technical SEO Services
- On-Page Seo Services
- Off-Page SEO Services
- SEO Audit Services
Why Should Companies Outsource SEO Management?
Reason |
Explanation |
| Expertise and Experience | SEO agencies have specialized knowledge and extensive experience. This results in effective strategies. |
| Cost Effectiveness | Outsourcing can be more economical than hiring and training an in-house team. This helps you save on salaries, overhead costs, tools, and essential in-house resources. |
| Time-Saving | Outsourcing allows companies to focus on core business activities while professionals handle complex and time-consuming SEO tasks. |
| Access to Advanced Tools | SEO agencies have access to the latest tools and technologies. This enhances the efficiency of the SEO department. |
| Staying Updated with Trends | SEO is constantly evolving; agencies stay current with algorithm changes and industry trends. |
SEO Management: 5 Steps to Driving Higher Traffic
Step 1: Auditing the Initial Website
Before helping businesses come up with a strategy to optimize their pages and content, an SEO manager will review the website and find the fault lines within it. The initial audit will involve the following things.
- Current metrics of the website
- Current traffic of the website
- History of the website
- Keywords currently targeted
- Placements within the market
Step 2: Audience Analysis
Every target market has some concerns and pain points when it comes to a service or a product. A good SEO Management company knows its market. It understands the pain points of its audience.
Before optimizing Outsource SEO services, the management agency will conduct in depth research regarding the business, the solution it offers and the audience it wants to target. Once they have the right data, they can optimize the keywords to suit the search engine algorithms.
Step 3: Competitor Analysis
Another core part of SEO Management is competitor analysis. A company can have two kinds of competitors and it is essential to analyze and compete with both.
Step 4: Technical Optimization and Content Marketing
Technical optimization ensures that the crawlability, accessibility, and usability of your site are in perfect shape. The main job of a technical specialist is to fix things like
- Fix URL structure
- Avoid Duplicate content
- Structure the data
- Redirection
- Fix sitemaps
Additionally, SEO management will also check the backlinks on your website. According to the latest statistics, high-quality content, links, and the overall page experience of a website make up the 3 top ranking factors of Google Search results and, therefore, very relevant for the SEO management agency.
Expert Opinion: Using tools like Ahrefs or Moz can help you analyze and monitor your backlink performance. They also evaluate which particular backlinks are being used by your competitors. Learn more about SEO Outsourcing advantages here.
Step 5: Monthly Reporting
At the backbone of all SEO, there is data. Like any other marketing agency, an SEO management company will also try to gather as much data as possible. This will help them devise future strategies.
Some companies prefer monthly reports, while others demand monthly reports from SEO agencies. Google Analytics, Ahrefs, and Google Search Console are some of the platforms used to create the monthly reports. The following will be included in the monthly reports:
- Organic traffic
- Backlinks
- Conversions
- Rankings in Search Results
Enhance your SEO Management with Market Pro
Navigating SEO is No Easy Task With so many brands fighting for a spot on the search engines, staying ahead in the game becomes a huge challenge. If you want your business to stay visible, competitive, and efficient, you need to prioritize SEO. This requires both time and expertise, but more importantly, a team of people who track and analyze evolving algorithms.
Market Pro has been a game-changer in the field of SEO management. With our team of 30 dedicated SEO specialists, we transform your business to suit the top search engine algorithms. Moreover, we ensure that content creation, optimization, and analysis are aligned so you get the best of both worlds.