“To have an impact on your audience, you must understand their pain points”
– Neil Patel
Approximately 90% of startup businesses fail annually, with one of the leading reasons being the owner’s inattention to clients’ pressing concerns. Understanding the startup marketing pain points is essential because it is the key to a new brand’s success. When a startup knows the problem, it can easily figure out its solutions, outperform its competitors, and establish a loyal customer base.
This blog will focus on resolving the queries of curious marketers in one go, suggesting effective business insights and strategic approaches to outshine their competitors.
What are Startup Marketing Pain Points?
Pain points are the specific concerns that startups experience during their marketing efforts. These obstacles can impede a business’s marketing success.
A recent survey highlights that approximately 78% of users aged 18 to 26 think that lack of relevance with the clients is one of the leading reasons a brand struggles to engage with its target market. Therefore, For a startup marketing company, knowing the pain points and being relevant is the key.
Here is the list of some of the most common startup marketing pain points, along with
their solutions :
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Lack of Alignment Between Sales and Marketing
It has been found in recent LinkedIn research that the average marketing and sales targeting business-to-business is just 16%.
To understand this lack of alignment, imagine a circle. The bigger position of the circle represents the marketing team, which is responsible for reaching out to potential current and future buyers. The smaller section represents the sales team that reaches out to current buyers. However, it is necessary for the marketing circle to be 20 times the size of the sales circle. When both of the circles containing buyers reached from marketing and sale activities overlap, overall brand performance booms.
Initially, startup marketing lacks effective strategies, which results in inconsistent messaging and wasted resources. Therefore, they must develop a complete marketing plan to create transparency among their team to help them achieve their targeted goals, messages, and strategies. To learn more about sales marketing collaboration.
Click Here: Targeted Success The Power of Account-Based Marketing
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Difficulty in Cashflow Management
Studies show that the average cost of starting a business is between $250,000 to $500,000. Surprisingly, only 18% of US startups have paid salaries to their employees; the rest, 82%, are non-employer firms.
With the rise in inflation, companies have also had to increase their overall budget. However, since the latter is not very significant, it has reduced a startup’s capacity to compete with big enterprises and corporations. To fix this, companies need to look for pocket-friendly marketing strategies that offer the best return on investments. Read ahead to learn more about these strategies.
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Insufficient Expertise in Sales Techniques and Technical Expertise
Technical expertise is actually the understanding of the specialized knowledge in a field. Whereas, sales expertise is a person’s ability to persuade the clients and sell them their product with effective communication skills. A recent statistical analysis shows that having a minimum 3 years of technical and sales experience helps 85% of entrepreneurs to make a successful startup. Therefore, business owners who start without sales and technical expertise might face limitations in their success.
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The Risk of Stepping into a Dominated Market
When startups step into the digital world, they often compete with well-reputed companies. Therefore, it is necessary for them to have a unique selling proposition. When a firm starts selling its services and products through unique strategies that differentiate it from other emerging companies, it can easily engage with its target audience.
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The Threat of Staying Updated with Generative AI
Recent stats say that the market value of generative AI is projected to increase $36.06 billion in 2024, which has presented significant challenges for startups. That’s how staying up-to-date with generative AI becomes one of the leading challenges for startup marketing that hinders success.
For this, startups must research their competitors, attend webinars, invest in learning, experiment with different AI tools, and have weekly conversations with professionals. By doing so, they can stay ahead of the curve and utilize the superpowers of generative AI to accelerate their growth levels.
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ROI Trap: A Short-Term Fallacy
Identification of marketing efforts that result in lead generation for startups can be complex, which further makes it more difficult to measure ROI. To avoid this, businesses at their initial stages must have proficiency in the tools like semrush, Google Analytics, and Google Ads that help them market their products and make informed decisions.
Growth Marketing for Startups
The real hard work starts when the startups enter into the marketing world, where there are ethical dilemmas with respect to consumer rights and advertising. Before going deep into the marketing funnel, startups must have solutions for the customer’s pain points. For this, businesses have to go through a process that involves researching competitors’ client surveys, reviewing their customer feedback, and utilizing research tools.
Before diving into the growth marketing of a startup, marketers must know that it’s a data-based strategy used by the companies to achieve their targeted goals. Secondly, they must know that there’s a huge difference between traditional and growth marketing.
| Category | Traditional Marketing | Growth Marketing |
| Acquisition | ✔ | ✔ |
| Activation | X | ✔ |
| Retention | X | ✔ |
| Referral | X | ✔ |
| Revenue | X | ✔ |
Top 2 Startup Marketing Approaches
There are two kinds of startups: one with high budgets and the other one with low budgets. Here is the description of both business categories and the marketing strategies they use for quick and long-term results :
- High-Budget Startup Marketing Approaches (in which startups can get quick results using paid advertising, influencer, and event marketing. For long-term results within high-budget startup marketing, omnichannel marketing, brand partnerships, future-proof marketing, and customer acquisition and retention are at the top.)
- Low Budget Startup Marketing Approaches (in which they can get quick results using PR distribution, social media, B2B affiliate marketing, and word-of-mouth. For long-term results within low-budget startups, SEO, content, community, email, and social media marketing techniques are usually used.
Growth Marketing Strategies and Valuable Insights
Here is the categorized list of some of the most effective approaches for a startup’s growth marketing.
SEO Marketing Insights
- Core Web Vitals (CWV) Are Key to Higher Google Rankings
Google’s focus on core web vitals emphasizes that interactivity, visual stability, and site speed are necessary to enhance search rankings. The latest Google algorithm indicates that Tokopedia, Indonesia’s largest e-commerce company, has achieved a 35% higher click-through rate with an 8% increase in conversions after revamping its website to meet CWV requirements.
- User Experience (UX) is Directly Impacting SEO Rankings
Google’s latest update prioritizes sites with compelling designs, mobile optimization, and smooth navigation, as these aspects are crucial in improving user engagement and website retention rates. According to Forrester research, an intuitive UX design could potentially increase conversions by up to 400%.
Content Marketing Insights
- Interactive Content is Boosting Engagement Rates
Visual storytelling, quizzes, and polls are essential in improving content quality by making it more engaging among targeted audiences. Gamification marketing (applying game-like features to businesses in order to improve retention rate, build a loyal customer base, and generate leads) is one of the greatest examples of interactive content marketing.
- User-Generated Content (UGC) is Driving Brand Trust
User-generated content, including testimonials, feedback, and social media posts, is pivotal in building a brand’s trust. Micro-influencers can be a game changer in this regard as they have a loyal customer base. Studies show that 69% of consumers trust micro-influencers rather than actual brands before buying a product.
Social Media Insights
- Short-Form Videos are Capturing a Significant Portion of User Attention
Instagram reels and TikTok short-form videos are becoming prominent nowadays. It will be a better choice if businesses try to use short-form videos to achieve higher engagement and reach within a short time period.
- Social Commerce is Turning Followers into Buyers
By providing clients with in-app features on platforms like Facebook and Instagram, social commerce has improved the conversion rate to a large extent. On Instagram, small businesses create shoppable posts; they send their products to influencers who market them through feedback. Social commerce allows the influencer marketing with a good following, to link the brand directly to their description, which helps startups convert traffic into revenue.
PPC Insights
- AI-Powered Bidding Strategies Are Maximizing ROI
AI-driven bidding in Google Ads streamlines advertisement management by instantly adjusting bids, leading to reduced manual efforts and enhanced performance.
- Audience Segmentation is Enhancing Campaign Precision
B2B PPC campaigns are now shifting towards relevancy by refining audience segments based on their interests and behaviors, increasing click-through and conversion rates.
Maximize ROI With Market Pro’s Startup Marketing Strategy
Do you want to dominate your market and take your startup marketing to the next level? Market Pro’s ROI-focused strategy will give the startups an edge. Our team of professionals will assist emerging businesses in identifying their target audience and executing effective marketing campaigns to get the expected outcomes. We consider your pressing concerns because:
“The more businesses understand about their customer’s pain points, the better they’ll relate with them”
Book your free consultation today. For more details, you can also visit our website and have in-person meetings with our marketing experts.