7 Organic Marketing: Definition, Examples and Channels

Remember the times when brands used to drain their resources on paid campaigns? That’s still happening, but many businesses are avoiding it now. Why? Because many of them ended up shutting down from it. 

Brands realized that not everything could be pursued by aggressive paid campaigns, especially when multiple things were at stake. Sometimes, they need to adapt organic measures and let the brand grow naturally. 

Organic marketing is one of those strategies that does all the natural work in marketing, which is free and works on a long-term approach. Buckle up to get a detailed overview of organic marketing discussed below.

What is Organic Marketing?

Organic marketing is anything that doesn’t involve paid advertising or rely on ads. 

It usually includes natural marketing tactics, compared to promotional content or paid advertisements, which are usually used for long-term results and take more considerable time.

Organic word in marketing means anything that involves natural outreach tactics to create steady brand awareness, engagement, and earning leads over time.

What makes Paid and Organic Marketing Different?

What’s the actual difference, and what makes them an ideal solution? Let’s find out:

• Organic marketing costs nothing to marketers regarding publishing or distribution; however, buying different marketing tools or hiring resources will still cost little. Paid marketing requires a significant budget based on expanding targeting options and various platforms like search and social media.
• Organic marketing is inbound marketing, where marketers utilize all methods to make customers see their presence. Meanwhile, paid marketing is outbound, where marketers reach their target customers.
• Organic marketing is promoted through writing SEO-optimized content and integrating different organic channels to target prospects. Paid marketing follows precise targeting measures for ads, depending on different customer segments.

Which One is The Right Option?

It entirely depends on businesses’ aims and goals.

Organic content marketing is a viable option if a business is not in a sudden rush to boost its brand’s presence and is looking for long-term growth. On the other hand, if marketers are looking to crack an early presence in the market and aim to achieve short-term results, paid marketing is the better solution.

Situations For Organic Marketing:

Helps to Retain Customers: Suitable for content-driven strategies where businesses require an approach that creates valuable content and retains an audience through blogs, emails, and social media.

Ideal Option for Small Businesses: This is suitable for businesses that are worn out from their ongoing ad spending and cannot handle the heat anymore. Organic search engine marketing and SEO practices are ideal for sustainable growth and give equal opportunities and platforms to small businesses in finding and nurturing their customer relations. 

Situations for Paid Marketing:

Ability to Provide Instant Results: Paid marketing is a logical option when brands need immediate results and impact when launching their new limited edition products, opting for time-sensitive product offers.

Helps Cracking Early Place: This is an ideal option for businesses if finding product-market fit proves effective for marketers to test and optimize their campaigns based on the target audience. 

Some of The Common Organic Marketing Examples

Organic marketing is a broad term that is not limited to organic SEO services, content marketing, or social media advertising. Instead, their outreach tactics have incorporated numerous strategies to give businesses complete control and flexibility.

Some of the examples of organic marketing are:

• Gated Content (Whitepapers, Case studies, E-books, etc.)
• Guest blogs
• Articles/blog posts
• Videos
• Social proof (reviews and testimonials)
• Social media posts

5 Famous Organic Marketing Channels

Now that we have concluded how organic marketing is different from paid marketing. Now, it’s time to discuss some of their primary marketing channels.

1. Bringing Leads and Awareness Through Social Media Marketing

Social media marketing is another form of organic marketing that costs nothing to businesses as long as it is conducted organically. Brands need to grow their social media presence and can efficiently utilize it by benefiting from their social audience and linking them to their website presence. 

Social media platforms like Instagram and TikTok are convincing hubs for consumer brands to create hype and brand awareness. In contrast, a platform like LinkedIn gives flexibility to B2B branding in showcase their beliefs and values to their customers.

Example: Below is an example of Market Pro’s official social, organic post 

2. Improving Organic Growth Through Search Engine Optimization

SEO handles the reach, relevance, and authority of all a business’s websites on famous search engine platforms like Google and Bing. Its three central pillars—on-page SEO, off-page SEO, and technical SEO work wonders in optimizing a website’s organic growth. 

Search engine optimization ensures their content is built with clean link-building strategies, optimized content, and better site speed. They collaborate with content markers by combining organic content marketing campaigns that generate informational content while being optimized for SEO purposes.

3. Content Partnerships: Bringing Brands Together For Better Reach

In today’s world, content partnerships and collaborations between brands or individual influencers are another crucial alternative to paid campaigns. Brands collaborate with different influencers and brands to share their resources and complement each other’s strengths and services as a commendable channel for organic digital marketing. This helps them leverage new customer bases and brings collective hype to their presence.

Example: Netflix and Samsung teamed up to offer a better viewing experience for consumers.

4. Creating Meaningful Relations With Email Marketing 

Email marketing is another major organic marketing channel. It helps businesses establish relationships with new customers and is an exceptional medium for consistent communication with existing customers. 

However, email marketing doesn’t generate quick results like paid campaigns or work efficiently to gain traffic. However, it is still considered the best communication channel where platforms like social media platforms also lack sometimes. 

5. Online Forums and Communities: Creating a Loyal Customer Base

Social media platforms also have communities in their accounts, which include social groups of loyal customers and engage them in meaningful conversations and current topics. 

Likewise, there are forums where many notable brands can join depending on their industry and target audience. Some of the famous online forums and communities are:

• Reddit
• Quora
• Facebook groups
• Discord communities 
• GitHub discussions

Example: NikeTalk, a famous community, connects sneaker lovers directly with Nike’s latest releases.

Let Market Pro Drive Your Next Organic Marketing Success

Organic marketing encompasses a diverse range of channels for brands across both consumer and B2B sectors. Its strategies and campaigns offer immense opportunities for businesses, regardless of their size or industry. From building initial brand awareness to nurturing relationships and retaining customers, organic marketing excels at seamlessly handling every stage of the inbound marketing process.Allow Market Pro to improve your organic growth efforts beyond SEO.